The Next Wave Capabilities

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The Next Wave is a full service ad agency that specializes in branding, guerrilla marketing, organic search engine optimization and making you more money than you pay us.

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The Next Wave Capabilities

  1. 1. CREATE LUST EVOKE TRUST
  2. 2. ADVERTISING IS DEAD answer-tising isn’t
  3. 3. WE SEEK ANSWERS NOW ON DEMAND INSTEAD OF BEING TOLD WHAT WE WANT
  4. 4. ATTENTION is earned REPUTATION is everything TRUTH and TRANSPARENCY are tactics as much as axioms “WE DON’T GET FOOLED AGAIN” Pete Townshend, The Who 1971
  5. 5. WE CREATE AND MANAGE BRAND VOICE
  6. 6. THE GOAL? Brand Enchantment
  7. 7. BRAND ENCHANTMENT IS The free prize in a box of Cracker Jack, not a sweepstakes that seems rigged. How Apple doesn’t have to talk about mhz and gigabytes to differentiate itself, and doesn’t have to take itself so seriously. Figuring out that Ketchup bottles should open on the bottom
  8. 8. BRAND ENCHANTMENT IS Based on a unique selling proposition Honest Consistent Interesting to the customer
  9. 9. PEOPLE DON’T READ ADS People read what interests them, and sometimes it’s an ad. Howard Luck Gossage
  10. 10. TELL ME A STORY. Don’t sell me what to buy. The Next Wave
  11. 11. Corporate IDs by The Next Wave http://www.thenextwave.biz/downloads/tnw_logo_video.mov
  12. 12. NO TIME, NO BUDGET, but make people want to come to a hockey game Dayton Bombers “Rookie” Spot http://youtube.com/watch?v=S4Xu5Gm8bmA
  13. 13. MAKE WEB 2.0 INTERESTING TO BUSINESS PEOPLE http://www.thenextwave.biz/downloads/blogzilla.mov
  14. 14. LET’S COMPARE AGENCIES As of November 2006
  15. 15. and that’s all folks. SDVOB HUBZone www.thenextwave.biz 100 Bonner St. Dayton OH 45410 (937) 228-4433

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