Summitup Crm Cms Sideshare

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A short presentation on how to use a CMS optimally to bring potential customers to hook with a CRM system- using open source tools.
First presented at SummitUp.org in Dayton OH Oct 20, 2009

Published in: Business, Technology
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  • Hi David,
    Wish I wasn't presenting when you were presenting as well.
    Mine went really well- although I needed a sexier headline- didn't really get asked what it was going to be- and it got published.
    People in the room were really happy with it- including ones who've been to Websitetology for the whole day thing.
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  • David,

    Great slides. Wish I would not have been presenting at the same time as you. I love where you are going with this presentation. Brilliant stuff.
       Reply 
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Summitup Crm Cms Sideshare

  1. 1. CMS AND CRM David Esrati @TheNextWave
  2. 2. CMS AND CRM Fire, ready, aim, repeat. David Esrati @TheNextWave
  3. 3. this is not a content management
  4. 4. this is not the key to customer relationships
  5. 5. a wise man won’t help you
  6. 6. In today’s marketplace competitive
  7. 7. In today’s marketplace competitive
  8. 8. Being discovered isn’t accidental.
  9. 9. Being discovered isn’t accidental. you have to have what customers want.
  10. 10. CONTE
  11. 11. CONTE
  12. 12. CONTE
  13. 13. CONTE
  14. 14. You don’t target customers
  15. 15. They target you.
  16. 16. Anyone can be your biggest critic or your
  17. 17. It’s up to you to provide the tools for that
  18. 18. CONTENT MANAGERS
  19. 19. CONTENT MANAGERS
  20. 20. CONTENT MANAGERS
  21. 21. CONTENT MANAGERS
  22. 22. CONTENT MANAGERS
  23. 23. CONTENT MANAGERS
  24. 24. the more content you have, the more chances you have
  25. 25. the more content you have, the more chances you have
  26. 26. the more content you have, the more chances you have
  27. 27. the more content you have, the more chances you have
  28. 28. the more content you have, the more chances you have
  29. 29. Content brings them
  30. 30. Content brings them CRM transforms them
  31. 31. Organizing for America turned Barack Obama into the marketer of the year with CRM
  32. 32. CRM
  33. 33. CRM ‣ simple help desk functions ‣ inventory management ‣ upsell, cross sell ‣ sales cycle ‣ sales management tracking ‣ market segmentation/suggestion ‣ sales collaboration
  34. 34. It’s all about collecting and
  35. 35. Data integrity will be your number one
  36. 36. Data integrity will be your number one ‣ How real-time is real time?
  37. 37. Data integrity will be your number one ‣ How real-time is real time? ‣ How honest are your customers?
  38. 38. Data integrity will be your number one ‣ How real-time is real time? ‣ How honest are your customers? ‣ Does past performance indicate future?
  39. 39. Data integrity will be your number one ‣ How real-time is real time? ‣ How honest are your customers? ‣ Does past performance indicate future? ‣ How fast can you react?
  40. 40. Data integrity will be your number one ‣ How real-time is real time? ‣ How honest are your customers? ‣ Does past performance indicate future? ‣ How fast can you react? ‣ What is your customers decision cycle?
  41. 41. Being “Big Brotherish” will be your number
  42. 42. Being “Big Brotherish” will be your number ‣ What are you giving the customer back?
  43. 43. Being “Big Brotherish” will be your number ‣ What are you giving the customer back? ‣ Can you be trusted?
  44. 44. Being “Big Brotherish” will be your number ‣ What are you giving the customer back? ‣ Can you be trusted? ‣ Could that data hurt the customer?
  45. 45. Maybe trusting an informed gut instinct is a
  46. 46. Remember the database of human intentions?
  47. 47. Remember the database of human intentions? Analytics
  48. 48. Remember the database of human intentions? Analytics Zeitgeist
  49. 49. Remember the database of human intentions? Analytics Zeitgeist
  50. 50. Prescription:
  51. 51. Prescription: ‣ Build useful customer focused content
  52. 52. Prescription: ‣ Build useful customer focused content ‣ Allow them to build and connect with it
  53. 53. Prescription: ‣ Build useful customer focused content ‣ Allow them to build and connect with it ‣ Watch your stats and your trends
  54. 54. Prescription: ‣ Build useful customer focused content ‣ Allow them to build and connect with it ‣ Watch your stats and your trends ‣ Adjust often
  55. 55. Prescription: ‣ Build useful customer focused content ‣ Allow them to build and connect with it ‣ Watch your stats and your trends ‣ Adjust often ‣ Add content as often as possible
  56. 56. Prescription: ‣ Build useful customer focused content ‣ Allow them to build and connect with it ‣ Watch your stats and your trends ‣ Adjust often ‣ Add content as often as possible ‣ Test relationships to gain data
  57. 57. Thank you www.thenextwave.biz @thenextwave

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