How to moderate comments like a ninja

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How to moderate comments like a ninja

  1. 1. Moderate comments like a ninja Or how to kill the idiots quietly. @thenextwave
  2. 2. WARNING: Although Ninja’s are silent- this presentation contains language unsuitable for family gatherings. @thenextwave
  3. 3. WARNING: Although Ninja’s are silent- this presentation contains language unsuitable for family gatherings. [unless your dad was George Carlin, R.I.P.] FRAK! @thenextwave
  4. 4. My ninja credentials: @thenextwave
  5. 5. My ninja credentials: @thenextwave
  6. 6. My real ninja credentials: @thenextwave
  7. 7. My real ninja credentials: The city of Dayton, Ohio, learned that lesson the hard way in 1997, after it was sued by a man who’d been kicked out of a public commission meeting for wearing a ninja mask. An appeals court ruled in favor of the ninja, finding that his menacing attire was a protected form of speech this despite the fact that everyone knows ninjas don’t talk. SEPT 2010, PG 54 http://goo.gl/t1vU @thenextwave
  8. 8. Why comments? @thenextwave
  9. 9. Why comments? But every time we've had an explosive thread on Pet Connection, for example, the commentary has deepened and enriched the original post. It's given the bloggers an opportunity to refine our arguments, to stretch the parameters of our thinking, to change our readers' minds, or even, perhaps most valuably, our own. “Real blogs allow comments” http://goo.gl/V9OQ @thenextwave
  10. 10. Why no comments? @thenextwave
  11. 11. Why no comments? For most sites, though, comments are worse than useless. The anonymity of the Internet inspires hit-and-run attacks, unintelligible ramblings, and truckloads of spam. I believe that comments are evil by default, and the sites above that seem to have healthy communities are blessed flukes. “Why I Don’t Allow Comments, and More on Everything Buckets” http://goo.gl/8mmb @thenextwave
  12. 12. COMMENTS ARE USER GENERATED CONTENT @thenextwave
  13. 13. COMMENTS ARE CURRENCY @thenextwave
  14. 14. COMMENTS ARE CURRENCY @thenextwave
  15. 15. Without reviews Amazon would be just another bookstore... @thenextwave
  16. 16. Without reviews Amazon would be just another bookstore... Amazon wants your opinions to be heard We want customers to get the information they need to make smart buying choices, and we'd love to have your help doing that. As an Amazon customer, you can submit written or video reviews for items listed on Amazon.com. We encourage you to share your opinions, both favorable and unfavorable. @thenextwave
  17. 17. Meet Number 1 reviewers @thenextwave
  18. 18. Meet Number 1 reviewers @thenextwave
  19. 19. Harriet Klausner I was an acquisitions librarian in Pennsylvania and wrote a monthy review column of recommended reads. I found I liked reviewing and went on to freelance after my son was born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I have a 21 year old son and a husband who wants to but is nowhere near retiring. I am a speed reader( a gift I was born with) and read two books a day. @thenextwave
  20. 20. Harriet Klausner I was an acquisitions librarian in Pennsylvania and wrote a monthy review column of recommended reads. I found I liked reviewing and went on to freelance after my son was born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I have a 21 year old son and a husband who wants to but is nowhere near retiring. I am a speed reader( a gift I was born with) and read two books a day. 23,017 reviews http://goo.gl/D5ed @thenextwave
  21. 21. How much would you pay a writer for 23,017 reviews? @thenextwave
  22. 22. But, Amazon reviews the reviews... Welcome to moderation 101 @thenextwave
  23. 23. Moderation Considerations •Barriers to commenting •Who can comment •Who can moderate •Liability •Rewarding commenters •Cleaning up messes @thenextwave
  24. 24. Barriers to commenting @thenextwave
  25. 25. Barriers to commenting •Registration @thenextwave
  26. 26. Barriers to commenting •Registration @thenextwave
  27. 27. Barriers to commenting •Registration •Device @thenextwave
  28. 28. Barriers to commenting •Registration •Device •Holding comments for moderation @thenextwave
  29. 29. Barriers to commenting •Registration •Device •Holding comments for moderation @thenextwave
  30. 30. Who can comment? @thenextwave
  31. 31. Who can comment? •Real names @thenextwave
  32. 32. Who can comment? •Real names @thenextwave
  33. 33. Who can comment? •Real names •Pen names @thenextwave
  34. 34. Who can comment? •Real names •Pen names •Spammers @thenextwave
  35. 35. Who can comment? •Real names •Pen names •Spammers •Anonymous jerks @thenextwave
  36. 36. On anonymity: @thenextwave
  37. 37. On anonymity: ©Jonathan Gabriel 2004, renowned Internetologist http://goo.gl/nc53 @thenextwave
  38. 38. In defense of anonymous jerks... @thenextwave
  39. 39. In defense of anonymous jerks... The whistle blower @thenextwave
  40. 40. Log in with... @thenextwave
  41. 41. Log in with... •Internal accounts @thenextwave
  42. 42. Log in with... •Internal accounts •External accounts @thenextwave
  43. 43. Log in with... •Internal accounts •External accounts OpenID is a decentralized authentication protocol that makes it easy for people to sign up and access web accounts. @thenextwave
  44. 44. Log in with... •Internal accounts •External accounts OpenID is a decentralized authentication protocol that makes it easy for people to sign up and access web accounts. @thenextwave
  45. 45. Log in with... •Internal accounts •External accounts OpenID is a decentralized authentication protocol •Services that makes it easy for people to sign up and access web accounts. @thenextwave
  46. 46. Who can comment? @thenextwave
  47. 47. Who can comment? •Who do you want commenting? @thenextwave
  48. 48. Who can comment? •Who do you want commenting? •Who do your readers want commenting? @thenextwave
  49. 49. Who can comment? •Who do you want commenting? •Who do your readers want commenting? @thenextwave
  50. 50. Who can comment? •Who do you want commenting? •Who do your readers want commenting? @thenextwave
  51. 51. Who can comment? •Who do you want commenting? •Who do your readers want commenting? @thenextwave
  52. 52. Who can comment? •Who do you want commenting? •Who do your readers want commenting? WordPress Comment Rating plugin http://goo.gl/GqOP @thenextwave
  53. 53. Who can moderate? @thenextwave
  54. 54. Who can moderate? •You? @thenextwave
  55. 55. Who can moderate? •You? •Trusted readers? @thenextwave
  56. 56. Who can moderate? •You? •Trusted readers? •Anybody and everybody? @thenextwave
  57. 57. Who can moderate? •You? •Trusted readers? •Anybody and everybody? •A paid outside service? @thenextwave
  58. 58. Who can moderate? •You? •Trusted readers? •Anybody and everybody? •A paid outside service? •Let it rip... @thenextwave
  59. 59. Who can moderate? •You? •Trusted readers? •Anybody and everybody? •A paid outside service? •Let it rip... @thenextwave
  60. 60. Are you liable? @thenextwave
  61. 61. Are you liable? •Section 230 of the Communications Decency Act http://goo.gl/DsE0 @thenextwave
  62. 62. Are you liable? •Section 230 of the Communications Decency Act http://goo.gl/DsE0 •Copyrighted material is different http://goo.gl/qFOS @thenextwave
  63. 63. Is the @$$h0le liable? @thenextwave
  64. 64. Is the @$$h0le liable? @thenextwave
  65. 65. Is the @$$h0le liable? YES! but good luck getting to him @thenextwave
  66. 66. Rewarding commenters @thenextwave
  67. 67. Rewarding commenters •Let them build links (back to them- and in comments) @thenextwave
  68. 68. Rewarding commenters •Let them build links (back to them- and in comments) •Let them build community @thenextwave
  69. 69. Rewarding commenters •Let them build links (back to them- and in comments) •Let them build community •Let them build cred/rewards @thenextwave
  70. 70. Rewarding commenters •Let them build links (back to them- and in comments) •Let them build community •Let them build cred/rewards •Keep them informed (subscribe to comments) @thenextwave
  71. 71. Cleaning up @thenextwave
  72. 72. Cleaning up Esrati is a knobhead, bonehead, dumb@ss, d@uch@bag, and a moron DAYTON :SHITBURG, USA @thenextwave
  73. 73. Cleaning up Esrati is a knobhead, bonehead, dumb@ss, d@uch@bag, and a moron DAYTON :SHITBURG, USA Becomes... {I am} [editors prerogative edit] a knobhead, bonehead, dumb@ss, d@uch@bag, and a moron DAYTON :SHITBURG, USA @thenextwave
  74. 74. Why deletion isn’t an option... @thenextwave
  75. 75. Why deletion isn’t an option... @thenextwave
  76. 76. Why deletion isn’t an option... @thenextwave
  77. 77. Now more than ever, the conversation is... @thenextwave
  78. 78. Comments are the most valuable part of keeping the conversation current, correct and relevant. Not having them is a giant #FAIL @thenextwave
  79. 79. Comments? @thenextwave
  80. 80. and that’s all folks. @thenextwave
  81. 81. and that’s all folks. SDVOB HUBZone www.thenextwave.biz www.websitetology.com @thenextwave

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