Search Engine Optimization  (SEO)   Dr.Anuj Gupta   (CEO) www.nexpider.com ‘ Spread the word’
What  is a Search Engine???  www.nexpider.com ‘ Spread the word’
What  is Search Engine Optimization???  SEO Cont…4 www.nexpider.com ‘ Spread the word’
SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results. SEO ...
Why  Search Engine optimization???  <ul><li>85% of all traffic on the internet is  </li></ul><ul><li>referred from a  sear...
Why SEO 5 cont… <ul><li>Cost-effective  advertising. </li></ul><ul><li>Many websites aren’t even indexed, most are  </li><...
Anatomy  of a Search Engine www.nexpider.com ‘ Spread the word’
What  WE Do? <ul><li>Research desirable  keywords  and  search phrases     </li></ul><ul><li>Identify  search phrases  to ...
SEO  Process www.nexpider.com ‘ Spread the word’
<ul><li>On Page SEO  is done on pages of the website to </li></ul><ul><li>maximize its performance in search engines </li>...
www.nexpider.com ‘ Spread the word’ On page 11 cont… On Page cont…13
www.nexpider.com ‘ Spread the word’ On Page 12 cont…
Off Page  Optimization   <ul><li>Off Page Optimization  is be done off the </li></ul><ul><li>pages of website to maximize ...
www.nexpider.com ‘ Spread the word’ Off Page 14 cont…
What  SEO is NOT <ul><li>Search Engine Submission only. </li></ul><ul><li>“ Submit your website to 5,000 search  </li></ul...
Basic Tips  & Optimization Techniques <ul><li>Research keywords  related to your business. </li></ul><ul><li>Identify  com...
<ul><li>Use appropriate keywords in your content and  </li></ul><ul><li>internal hyperlinks </li></ul><ul><li>Obtain inbou...
Questions And Answer www.nexpider.com ‘ Spread the word’ Question  Answer
‘ Spread the word’ www.nexpider.com
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SEO Services - Perk Up Your Online Occurrence

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We are passionate to engrave visibility and to amplify ranking of your site on search engine. To catch your Website ranked on 1st Page and to obtain Free Initial Report. Call Us Now! 484-485.9054.

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SEO Services - Perk Up Your Online Occurrence

  1. 1. Search Engine Optimization (SEO) Dr.Anuj Gupta (CEO) www.nexpider.com ‘ Spread the word’
  2. 2. What is a Search Engine??? www.nexpider.com ‘ Spread the word’
  3. 3. What is Search Engine Optimization??? SEO Cont…4 www.nexpider.com ‘ Spread the word’
  4. 4. SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results. SEO aims to improve rankings for relevant keyword in search results. <ul><li>Why Search engines are so important? </li></ul><ul><li>Search engines are the biggest </li></ul><ul><li>resources of your websites traffic. </li></ul><ul><li>Higher traffic means more visitors. </li></ul><ul><li>More visitors means more </li></ul><ul><li>customers and higher </li></ul><ul><li>profit. </li></ul>SEO 3 Cont… www.nexpider.com ‘ Spread the word’
  5. 5. Why Search Engine optimization??? <ul><li>85% of all traffic on the internet is </li></ul><ul><li>referred from a search engine </li></ul><ul><li>90% of all users don’t look </li></ul><ul><li>past the first 30 results </li></ul><ul><li>(most only view </li></ul><ul><li>top 10) </li></ul>Why SEO Cont…6 www.nexpider.com ‘ Spread the word’
  6. 6. Why SEO 5 cont… <ul><li>Cost-effective advertising. </li></ul><ul><li>Many websites aren’t even indexed, most are </li></ul><ul><li>poorly optimized and get very little traffic from </li></ul><ul><li>the search engines. </li></ul><ul><li>Clear and measurable ROI. </li></ul><ul><li>Operates under this assumption: </li></ul>More (relevant) traffic + Good Conversion Rate=More Sales/Leads www.nexpider.com ‘ Spread the word’
  7. 7. Anatomy of a Search Engine www.nexpider.com ‘ Spread the word’
  8. 8. What WE Do? <ul><li>Research desirable keywords and search phrases </li></ul><ul><li>Identify search phrases to target </li></ul><ul><li>“ Cleans” and optimizes a website’s HTML </li></ul><ul><li>code for appropriate keyword density </li></ul><ul><li>Helps in writing copy to appeal search engines </li></ul><ul><li>and website visitors </li></ul><ul><li>Studies competitors </li></ul>www.nexpider.com ‘ Spread the word’
  9. 9. SEO Process www.nexpider.com ‘ Spread the word’
  10. 10. <ul><li>On Page SEO is done on pages of the website to </li></ul><ul><li>maximize its performance in search engines </li></ul><ul><li>On Page optimization stands for methods and </li></ul><ul><li>techniques used to host a server. </li></ul><ul><li>On Page SEO effects websitelisting in natural </li></ul><ul><li>results. </li></ul><ul><li>On page factors are controlled by coding </li></ul><ul><li>on website pages . </li></ul>www.nexpider.com ‘ Spread the word’ On page cont…12 On Page optimization
  11. 11. www.nexpider.com ‘ Spread the word’ On page 11 cont… On Page cont…13
  12. 12. www.nexpider.com ‘ Spread the word’ On Page 12 cont…
  13. 13. Off Page Optimization <ul><li>Off Page Optimization is be done off the </li></ul><ul><li>pages of website to maximize its performance </li></ul><ul><li>in search engines </li></ul><ul><li>Off page optimization gives </li></ul><ul><li>back links to your site and it requires a lot </li></ul><ul><li>of work to be done on daily basis. </li></ul><ul><li>It helps maximize website performance in </li></ul><ul><li>search engine for target keywords. </li></ul>www.nexpider.com ‘ Spread the word’ Off Page cont…15
  14. 14. www.nexpider.com ‘ Spread the word’ Off Page 14 cont…
  15. 15. What SEO is NOT <ul><li>Search Engine Submission only. </li></ul><ul><li>“ Submit your website to 5,000 search </li></ul><ul><li>engines.” </li></ul><ul><li>An overnight process </li></ul><ul><li>A one-time process. </li></ul>www.nexpider.com ‘ Spread the word’ ‘
  16. 16. Basic Tips & Optimization Techniques <ul><li>Research keywords related to your business. </li></ul><ul><li>Identify competitors , utilize benchmarking </li></ul><ul><li>techniques and identify level of competition. </li></ul><ul><li>Utilize descriptive title tags for each page </li></ul><ul><li>Ensure that your text is HTML text and not </li></ul><ul><li>image text </li></ul><ul><li>Use text links when possible </li></ul><ul><li>Use appropriate keywords in your content and </li></ul><ul><li>internal hyperlinks </li></ul>www.nexpider.com ‘ Spread the word’ Basic Tips Cont…18
  17. 17. <ul><li>Use appropriate keywords in your content and </li></ul><ul><li>internal hyperlinks </li></ul><ul><li>Obtain inbound links from related websites. </li></ul><ul><li>Monitor your search engine rankings and </li></ul><ul><li>more importantly your website traffic statistics </li></ul><ul><li>and sales/leads Produced. </li></ul><ul><li>Educate yourself about search engine </li></ul><ul><li>marketing or consult a </li></ul><ul><li>search engine optimization firm </li></ul><ul><li>or SEO expert </li></ul>www.nexpider.com ‘ Spread the word’ Basic Tips 17 cont…
  18. 18. Questions And Answer www.nexpider.com ‘ Spread the word’ Question Answer
  19. 19. ‘ Spread the word’ www.nexpider.com

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