Difference Between Legal name, Trade name and Trademark

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Difference Between Legal name, Trade name and Trademark

  1. 1. Vs Vswww.thenetresearcher.comfkhan@thenetresearcher.com
  2. 2. Legal Name• Name of the person or entity that owns a business.• If the business is a partnership, the legal name is the name given in thepartnership agreement or the last names of the partners.• For limited liability companies (LLCs) and corporations, the business legalname is the one that was registered with the state government. Thesenames will often have a “legal ending” such as LLC, Inc. or LLP.When Should a Legal Name be Used?• A legal name should be used when communicating with the governmentor other businesses.• For example, the business’ legal name should be used when filing taxreturns, buying property, or writing checks. www.thenetresearcher.com fkhan@thenetresearcher.com
  3. 3. Example www.thenetresearcher.com fkhan@thenetresearcher.com
  4. 4. Trade Name• A trade name is generally considered the name a business uses for advertising andsales purposes• A trade name can also be referred to as a “Fictitious Name” or a “Doing Business As”(DBA).• Examples: Trade Name – Kodak | Legal name – Eastman Kodak Company Trade Name – McDonald’s | Legal Name – McDonalds Corporation• A trade name may not include Inc., LLC, Corp. or similar legal endings.• Although a trade name may sometimes also be a trademarkWhen Can a Trade Name Be Used?• It is often the name the general public sees on signs, the internet, andadvertisements. www.thenetresearcher.com fkhan@thenetresearcher.com
  5. 5. Example Legal Name Trade Name www.thenetresearcher.com fkhan@thenetresearcher.com
  6. 6. Trademark• A trademark is any word, phrase, design, or symbol that a business uses todistinguish its goods and services from someone elses and to indicate thesource of the goods.• Trademark is a brand name.• A trademark can even be a slogan, such as ---------------- Cokes ""Its the Real Thing.“----------------- The Nike "swoosh”• Trademarks that have been registered with the U.S. Patent and TrademarkOffice should have the registered trademark symbol ® after the mark on theproduct, its packaging, or when used in association with the service. www.thenetresearcher.com fkhan@thenetresearcher.com
  7. 7. www.thenetresearcher.comfkhan@thenetresearcher.com
  8. 8. www.thenetresearcher.comfkhan@ thenetresearcher.com

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