In an eventful year,
one of PayPal's
products stands out
against the rest.
PayPal's "One Touch"
is the company's
product in 2015.
•A user activates "One Touch" within
his or her PayPal account.
•PayPal login info is securely stored
on the user's device.
•The user's billing information is also
•The user is now enabled to skip login
and billing screens on PayPal
compliant merchant sites, enabling a
true "one touch" transaction.
The company claims that One
Touch not only offers a
"faster, simpler, more
convenient" checkout method,
it also works across any
device and any platform:
"whether in mobile apps, on
the mobile web, or online
across all foreign factors, OS
platforms, and payment
•10 million users
•Across 23 countries
•1.5 million One Touch
transactions per week
•1 million merchants
One Touch arrived
at PayPal via an
The technology was developed by
Braintree, which PayPal acquired in
2013 for $800 million in cash.
One Touch is at the vanguard of
one of PayPal's over-arching goals,
to capture "100% share of
checkout." Even getting close to
this goal would mean many years
of growth for the payments
One Touch is as attractive to
merchants as it is to customers.
•According to PayPal Senior VP Bill Ready,
One Touch increases conversion and
engagement rates, and reduces shopping
Make it as simple as
possible for a secure
transaction to process
within the fewest number
of clicks (one!), delighting
the customer, and
increasing the merchant's
The Big Idea
“In the words of PayPal CEO Dan Schulman:
"Today, more than 50% of the IR 500 and over 1 million
merchants around the world, from the largest like Home
Depot, to the smallest, have One Touch enabled for their
customers…and we are rapidly gaining consumer adoption."
Source: Q3 2015 earnings conference call transcript.
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