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It's Science:
Facebook Knows
You Better Than
Your Friends
Image Source: LinkedIn
If you've liked more than 70 items on
Facebook, it knows you better than
your friends.
Image Source: Flickr/Jirka Matousek
150 likes and it knows you better than
your family.
Image Source: Flickr/James Thompson
300 likes
and it knows
you better
than your
spouse.
Image Source: Flickr/Brian Tomlinson
That's according to a recent
study from researchers at
University of Cambridge
and Stanford University.
Source: PNAS
When Facebook announced
its 1 billionth user in 2012 ...
When Facebook announced
its 1 billionth user in 2012 ...
It also said it had accumulated
over 1.13 trillion likes.
Source:...
Keep in mind likes have only
been around since 2009,
so the average is likely
even higher today.
Suffice it to say, Facebook
probably knows your
personality better than
anyone in the world.
So, what can Facebook
do with all its data?
It can show you more
interesting items in
your News Feed.
It can use
the data
to target
advertisements.
And ad targeting is improving.
Average ad revenue per user
increased 27% last quarter
Ad prices increased 220%
But Facebook's personality
data coupled with its social
graph could enable Facebook
to enter other verticals.
It could license its data to
researchers and
organizations that require
people to submit
personality profiles.
Twitter generated over $100
million from licensing its
data last year.
And Facebook has five-times
as many users.
Facebook could create a
recruiting platform to
connect users with jobs that
suit their personality.
LinkedIn generated
$1.3 billion from its
Talent Solutions
product last year.
And its users are hardly
engaged compared
to Facebook.
Facebook could even build
a dating app to take
advantage of its
personality data and
social graph.
The online dating industry
generated $2.2 billion in the
U.S. alone last year.
Source: Washington Post
Few other companies can
boast personality profiles as
accurate as Facebook's.
Search history is
another good
indicator of
personality.
As is
purchase
history.
Facebook is
working to
enter both of
those markets.
And its reach is as
wide as any company
in the world.
So, it knows more about
more people than anyone
in the world.
And it understands you
better every day.
The researchers believe that
increasing the number of
likes beyond what was
available in the study could
further boost the...
So, click that
Facebook like
button!
The next billion-dollar iSecret
The world's biggest tech company forgot to show
you something at its recent event, but a f...
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It's Science: Facebook Knows You Better Than Your Friends

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Researchers have found that after a Facebook user likes a certain number of items, the social network can develop a personality profile that's more accurate than personality assessments from friends, family members, and even spouses. While other companies like Google and Amazon have the ability to develop similar profiles according to the research, neither has the reach of Facebook, which now serves nearly 1.5 billion monthly active users.

Facebook's social graph coupled with its data puts it in a position to take on business models of other social networks like LinkedIn and Twitter. View the slideshow to learn more about the opportunities available for Facebook.

Published in: Social Media
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It's Science: Facebook Knows You Better Than Your Friends

  1. It's Science: Facebook Knows You Better Than Your Friends Image Source: LinkedIn
  2. If you've liked more than 70 items on Facebook, it knows you better than your friends. Image Source: Flickr/Jirka Matousek
  3. 150 likes and it knows you better than your family. Image Source: Flickr/James Thompson
  4. 300 likes and it knows you better than your spouse. Image Source: Flickr/Brian Tomlinson
  5. That's according to a recent study from researchers at University of Cambridge and Stanford University. Source: PNAS
  6. When Facebook announced its 1 billionth user in 2012 ...
  7. When Facebook announced its 1 billionth user in 2012 ... It also said it had accumulated over 1.13 trillion likes. Source: Facebook
  8. Keep in mind likes have only been around since 2009, so the average is likely even higher today.
  9. Suffice it to say, Facebook probably knows your personality better than anyone in the world.
  10. So, what can Facebook do with all its data?
  11. It can show you more interesting items in your News Feed.
  12. It can use the data to target advertisements.
  13. And ad targeting is improving. Average ad revenue per user increased 27% last quarter Ad prices increased 220%
  14. But Facebook's personality data coupled with its social graph could enable Facebook to enter other verticals.
  15. It could license its data to researchers and organizations that require people to submit personality profiles.
  16. Twitter generated over $100 million from licensing its data last year.
  17. And Facebook has five-times as many users.
  18. Facebook could create a recruiting platform to connect users with jobs that suit their personality.
  19. LinkedIn generated $1.3 billion from its Talent Solutions product last year.
  20. And its users are hardly engaged compared to Facebook.
  21. Facebook could even build a dating app to take advantage of its personality data and social graph.
  22. The online dating industry generated $2.2 billion in the U.S. alone last year. Source: Washington Post
  23. Few other companies can boast personality profiles as accurate as Facebook's.
  24. Search history is another good indicator of personality.
  25. As is purchase history.
  26. Facebook is working to enter both of those markets.
  27. And its reach is as wide as any company in the world.
  28. So, it knows more about more people than anyone in the world.
  29. And it understands you better every day.
  30. The researchers believe that increasing the number of likes beyond what was available in the study could further boost the accuracy of their personality model.
  31. So, click that Facebook like button!
  32. The next billion-dollar iSecret The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early-in-the-know investors! To be one of them, just click here.

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