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How T-Mobile Became the Nation's Third-Largest Carrier

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T-Mobile has officially passed Sprint to become the United States' third-largest mobile carrier, but it's still well behind AT&T and Verizon. T-Mobile has added over 1 million customers in each of the last nine quarters while Sprint just barely treads water by adding tablet subscribers to make up for lost phone subscribers.

Here's how T-Mobile put Sprint in its rear-view, and plans to continue grabbing customers from AT&T and Verizon.

Published in: Mobile, Business
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How T-Mobile Became the Nation's Third-Largest Carrier

  1. How Became the Nation's Third- Largest Carrier
  2. T-Mobile just passed Sprint to become the nation's third-largest mobile carrier
  3. 57.1 million 58.9 million It just passed Sprint this quarter.
  4. 57.1 million 58.9 million 123.9 million 133.5 million But it has a bit of catching up to do still.
  5. But T-Mobile has been able to use its small size to its advantage
  6. T-Mobile's churn rate continues to fall
  7. Which means it doesn't have to attract as many subscribers to grow its customer base
  8. And while Verizon and AT&T have lower churn rates
  9. T-Mobile's smaller user base means it's losing fewer subscribers on an absolute basis
  10. So, even though T-Mobile only adds half the number of subscribers as Verizon ...
  11. It's growing its revenue and customer base faster than anyone
  12. That's how it was able to pass Sprint
  13. But T-Mobile needs to keep improving its churn rate as it grows its customer base
  14. It's doing two things ...
  15. It's doing two things ... 1. Improving its network
  16. It's doing two things ... 1. Improving its network 2. Offering extra values
  17. It extended coverage to Mexico and Canada at no extra charge.
  18. Subscribers can stream music from over 30 services without it counting against their data cap
  19. Subscribers can upgrade their phone up to 3 times per year if they want.
  20. Subscribers can keep their unused data up to 12 months.
  21. As T-Mobile grows larger, adding more subscribers gets tougher
  22. Investors must have faith in CEO John Legere to continue growing the business going forward
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