General Electric is an industrial giant
• $146B 2013 revenue
• $270B market cap
• $657B total assets
But Giants Can Still Grow
“GE has stayed competitive for more than a
century—not because we are perfect—but
because we make progress. Progress is about
getting better, being better, doing better.”
- General Electric Company 2013 Annual Report
GE invests 5-6% of revenue into R&D every year
And GE Is Counting on Wind
The company’s “ecomagination” initiative just
got a $10 billion green light in March for more
research into, among other items, wind energy.
Specifically, GE will focus on:
• Reducing costs
• Improving outputs
Despite slower sales
Wind turbine orders tapered off in 2013 as
companies took a breather from a tax credit-induced
“Power & Water [division encompassing wind energy] revenues of
$24.7 billion decreased $3.6 billion, or 13%, in 2013 as lower
volume ($3.9 billion), primarily equipment at Wind and Thermal,
and the effects of the stronger U.S. dollar ($0.1 billion) ) were
partially offset by higher prices ($0.2 billion) and other
income ($0.2 billion) primarily related to a sale of assets.”
-GE 2013 Annual 10-K Filing
That’s equivalent to:
– 6.4% of the U.S.’ total
– One-third of our nation’s
total solar power capacity
GE announced in May that it had received 3,900
MW of wind turbine orders since the start of last
Even with falling wind sales for 2013, GE still has
turbine backorders totaling approximately 2,900
MW – that’s enough to hold GE over for at least
the next couple years as wind infrastructure scales
up and readjusts.
The company’s new line of
“Brilliant” turbines are
specifically designed to take
advantage of Big Data, using
streaming information to deliver
steady electricity as efficiently
GE is building more than windmills. Its extensive energy
experience has allowed it to create an entirely new system,
specifically catered to maximize wind’s power potential.
General Electric has been researching and advancing
energy storage for years, but new players like Tesla
Motors, Inc. (Nasdaq: TSLA) could result in dramatic
drops in battery costs as soon as 2017.
Wind energy is also benefitting from major
developments in energy storage, enabling wind to
electrify even when there’s no breeze to be seen.
Unlike many renewable and wind players, General
Electric has a long history in the energy sector.
When utilities and power producers are looking for a
They know they can trust GE.
And in turn, GE can live up to expectations.
The company’s hefty R&D spending, lessons learned
from other energy ventures, and existing relationships
with renewable energy companies all give it a business
background few other wind manufacturers can hope to
A Growing Opportunity
Wind energy has the capability to power the
entire United States – four times over.
If General Electric Company can be even a partial
leader of that partial growth, its seemingly whimsical
wind energy investments will pull massive profits for
years to come.
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