China is quickly becoming Apple's most important market. Sales in Greater China increased 70% last quarter year-over-year and nearly 300% compared to the first fiscal quarter of 2012. Chinese consumers absolutely love Apple.
With the increasing popularity of Apple's brand in China, Apple set out to design a product that's extremely attractive to the growing market of luxury tech consumers in the country. You can see the thought process play out clearly in Apple's design of the Apple Watch.