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5 Major Franchises Investors Need to Watch for Zynga

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Zynga's turnaround is focused on getting the most out of its existing titles rather than developing new video games, and that means these five franchises will likely shape its performance.

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5 Major Franchises Investors Need to Watch for Zynga

  1. 1. Text Text 5 Major Franchises Investors Need to Watch for Zynga Image source: Cisco.Image source: Zynga.
  2. 2. Zynga Poker first released more than a decade ago and just had its best-ever quarter on mobile. Zynga is focused on reducing costs and increasing revenues from its core games, and Zynga Poker will be one of the most important properties for its turnaround effort. Image source: Zynga. Zynga Poker
  3. 3. Zynga Poker accounted for 23% of online game revenue last quarter and its mobile sales grew 63% year over year. Zynga is looking to add new tournaments and features to continue increasing monetization from its popular card game. Image source: Zynga.
  4. 4. Words With Friends launched in 2008 when Zynga’s business was still largely browser based, but it has successfully made the transition to mobile and remains one of the company’s most important games. Image source: Zynga. ______ With Friends
  5. 5. Zynga recently launched Crosswords With Friends and Boggle With Friends and sees each game as an important product for expanding its position in the word-puzzle category. Image source: Zynga.
  6. 6. Zynga’s Slots series is one of the company’s biggest revenue generators and features titles built around recognizable film and entertainment brands including The Wizard of Oz and Charlie and the Chocolate Factory. Image source: Zynga. Zynga Slots
  7. 7. Image source: Zynga. Slots games accounted for 29% of Zynga’s online sales in the last quarter, and the company is working to improve engagement and monetization across its range of titles in the category.
  8. 8. In 2014, Zynga acquired NaturalMotion for $527 million -- partially on the strength of the developer’s CSR Racing franchise. After a lengthy development cycle, Zynga released a sequel in June 2016. CSR Racing Image source: Zynga.
  9. 9. CSR Racing 2 is currently No. 49 on the top iOS free game downloads list and the third- most popular game in the racing genre. The title recently added content to tie in with Comcast’s Fast and the Furious franchise, and Zynga has more content expansions in the works. Image source: Zynga.
  10. 10. FarmVille used to be Zynga’s biggest property, but it has lost much of its audience and seems to be on a continued decline. Investors should still pay attention to the series because of its substantial revenue contribution. FarmVille Image source: Zynga.
  11. 11. FarmVille games accounted for 18% of Zynga’s online game revenue last quarter and 22% of online game sales in fiscal 2016 so how the franchise fares going forward could have a significant impact on the company’s performance. Image source: Zynga.
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