1. The Rise of Micro-video
• Companies are using
promote their brands
and showcase new
• Micro-videos are
often 3 to 6 seconds,
which makes them
more viral online.
are all the rage.
Which Platforms are Profiting From Micro-Video?
• Twitter owned Vine allows users to
create and share 6-sec videos.
• Vine now has more than 40 million
• In 2012, Facebook acquired Instagram
for $1 billion in cash and stock.
• Instagram now allows users to create
and share 15-sec micro-videos.
• Instagram has over 150 million active
2. Social Media for Enterprise
• Businesses are
ways to connect
78% of companies have
a dedicated social
media team today.
Social Media Platforms Turn Enterprise Into Big Bucks
• As Facebook and Twitter grow their
monthly active users, companies big
and small are spending more money
advertising on their respective social
• Facebook’s revenue from advertising
climbed 82% to $2.27 billion in the
• Twitter generated ad revenue of $226
million, up 125% year-over-year.
3. The Mobile Marketing Boom
• Smartphones and
tablets will make up
87% of connected
device sales by 2017,
according to Forbes.
• Instagram, Pinterest and
Twitter are the top three
social networks used on
mobile in the U.S. today.
More people are accessing
social networks via mobile
than ever before.
Facebook’s Mobile Initiatives Pay Off
• Facebook’s mobile daily
active users grew 43%
• Mobile monthly active
users topped 1 billion as
of March 31, 2014.
• As much as 59% of
Facebook’s ad revenue
came from mobile in its
Twitter is Also Capitalizing on Mobile
• Twitter acquired MoPub
and now reaches more
than 1 billion iOS and
Android users each
• Twitter now boasts one
of the largest in-app
mobile ad exchanges in
The Future of Social Media
With the social media market evolving at a
breakneck pace these days, it can be difficult to
keep track of new developments in the space.
Nevertheless, we can be sure that micro-video,
social media for enterprise, and mobile will be a
big part of Facebook and Twitter’s strategies in