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• Automakers generally want 50 3 American-made Cars Having an Explosive 2013

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• Automakers generally want
50 to 60 days of inventory
to maximize sales – soaring
sales caused a shortage of
supply in high-volume
markets.
• In some markets, the
Fusion remained at
dealerships for only 10
days.
• Ford is adding a second
shift to its Flat Rock plant to
increase production of the
Fusion.
Can’t Make Enough of ’Em!
“Once our additional manufacturing capacity on Fusion comes on line, the battle for
sales leadership in the midsize segment will tighten considerably.” – Erich Merkle,
Ford U.S. sales analyst, in a Ford press release
Graph by author. Information credit: Automotive News DataCenter

Published in: Automotive, Sports, Technology

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