Tactilize: Application Development Software

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  • Tactilize: Application Development Software

    1. 1. PUBLISHING IN THE AGE OF TABLETS
    2. 2. PUBLISHING IN THE AGE OF TABLETS
    3. 3. 8When news broadcast came toTV, the presenters were stillreading instead of engagingwith their audience. PUBLISHING IN THE AGE OF TABLETS
    4. 4. 8When news broadcast came toTV, the presenters were stillreading instead of engagingwith their audience. It was all about radio and pictures — not TV. PUBLISHING IN THE AGE OF TABLETS
    5. 5. PUBLISHING IN THE AGE OF TABLETS
    6. 6. 1 Today, TV has changed. PUBLISHING IN THE AGE OF TABLETS
    7. 7. 1 But for news apps it’s still 1948. Today, TV has changed. PUBLISHING IN THE AGE OF TABLETS
    8. 8. PUBLISHING IN THE AGE OF TABLETS
    9. 9. Problem The current iPad news apps often offer a very limited user experience PUBLISHING IN THE AGE OF TABLETS
    10. 10. Problem The current iPad news apps often offer a very limited user experience How long will it take to change? PUBLISHING IN THE AGE OF TABLETS
    11. 11. Problem Creating iPad apps is expensive PUBLISHING IN THE AGE OF TABLETS
    12. 12. Problem Adobe charges you $10,000 to 500,000/ year Creating iPad apps is expensive PUBLISHING IN THE AGE OF TABLETS
    13. 13. Apps are the new blogs PUBLISHING IN THE AGE OF TABLETS
    14. 14. Opportunity The mobile apps market will grow up to $55B by 2015. Apps are the new blogs PUBLISHING IN THE AGE OF TABLETS
    15. 15. Opportunity 25 6 22 21 % 8 0 16 % % 2 % 84 82 72 % % % 45 % 17 NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS ENTERTAINMENT PUBLISHING IN THE AGE OF TABLETS
    16. 16. Opportunity 2.5 more time spent on news apps 25 6 22 21 % 8 0 16 % % 2 % 84 82 72 % % % 45 % 17 NEWS MUSIC HEALTH REFERENCE LIFESTYLE BUSINESS GAMES SPORTS ENTERTAINMENT PUBLISHING IN THE AGE OF TABLETS
    17. 17. PUBLISHING IN THE AGE OF TABLETS
    18. 18. The first HTML5 platform to easilycreate beautiful and interactive appsand web apps PUBLISHING IN THE AGE OF TABLETS
    19. 19. PUBLISHING IN THE AGE OF TABLETS
    20. 20. PrototypingWe have a working prototype.We are selecting 5 strategicpartnersamong news organizations. PUBLISHING IN THE AGE OF TABLETS
    21. 21. PUBLISHING IN THE AGE OF TABLETS
    22. 22. Team Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices PUBLISHING IN THE AGE OF TABLETS
    23. 23. Team Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices Team: OWNI.fr’s developers and designers. OWNI.fr is the best non- English news site according to ONA both in 2010 and 2011 PUBLISHING IN THE AGE OF TABLETS
    24. 24. Team Tactilize is run by Adriano Farano, a 2011 Knight fellow at Stanford University where he worked on how to augment the news experience on tablet devices Team: OWNI.fr’s developers and designers. OWNI.fr is the best non- English news site according to ONA both in 2010 and 2011 Tactilize is part of StartX, the Stanford University startups accelerator located in Palo Alto, California PUBLISHING IN THE AGE OF TABLETS
    25. 25. Do you...? ADRIANO FARANOdoyou@tactilize.com PUBLISHING IN THE AGE OF TABLETS
    26. 26. Do you...? ADRIANO FARANO doyou@tactilize.comSelectingstrategicpartners NOW PUBLISHING IN THE AGE OF TABLETS

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