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  1. 1. Independent Media Mobile Hackathon <ul><li>Riotstartr: Are you in? </li></ul>
  2. 2. Malcom Gladwell says: <ul><li>“ The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism.” </li></ul>
  3. 3. But those networks have problems: <ul><li>Facebook / Twitter: Engenders “Slacktivism,” and those networks tend to only exist online </li></ul><ul><li>Foursquare: Location based, but no connection among users or intention about location </li></ul>
  4. 4. Riotstartr <ul><li>Brings virtual networks and locations together </li></ul><ul><li>Adds intention to planning an event </li></ul><ul><li>Takes the best parts of Facebook, Twitter, Foursquare, etc. and puts them into real-time tracking of an event </li></ul><ul><li>Ability to go short-term viral </li></ul>
  5. 5. Gamification: How you earn rewards <ul><li>Rioters </li></ul><ul><ul><li>Earn points for riots they attend </li></ul></ul><ul><ul><li>Invite others to the event they heard about and earn points for every “I’m in.” </li></ul></ul><ul><ul><li>Earn percentages for every person who is associated with their invites </li></ul></ul><ul><li>Riot Starter </li></ul><ul><ul><li>Earn points for starting events </li></ul></ul><ul><ul><li>Recruit others to their event </li></ul></ul><ul><ul><li>Like rioters, earn percentages of those associated with their invites </li></ul></ul><ul><ul><li>Earn a percentage of total # of attendees </li></ul></ul>
  6. 6. Gamification: How you earn rewards <ul><li>Reporter rewards </li></ul><ul><ul><li>Earn points for Tweets / Facebook posts about the event tagged with the riot’s ID number </li></ul></ul><ul><ul><li>Earn clout by others liking your updates on the riot (# of RTs, likes on Facebook) </li></ul></ul>
  7. 7. So, how would this work? Let’s use an example.
  8. 8. Starting the Riot <ul><li>Rally to Restore Sanity </li></ul><ul><li>Oct. 30, 2010, 12-3 p.m. </li></ul><ul><li>National Mall </li></ul><ul><li>Jon Stewart wants to restore sanity after Glenn Beck said he was “Restoring Honor” on the National Mall. Read more . </li></ul><ul><li>Politics </li></ul><ul><li>“ Riot!” </li></ul>
  9. 9. Are you in? <ul><li>Say “I’m in” and you’re officially a rioter </li></ul><ul><li>Invite others using your contacts and social networks </li></ul><ul><li>The app reports your location periodically to the site within two hours of the event </li></ul><ul><li>Don’t want to go? Just hit “I’m out.” </li></ul>
  10. 10. But what if there’s a competing riot? <ul><li>It’s OK! </li></ul><ul><li>Rioters can attend both events </li></ul><ul><li>Counter protest </li></ul><ul><li>Eventually, riot starters will have the ability to merge events </li></ul>
  11. 11. Mapping the “Sanity” and “Fear” Rallies
  12. 12. Two Hours Before
  13. 13. 90 Minutes Before
  14. 14. One Hour Before
  15. 15. 30 Minutes Before
  16. 16. Merging Riots
  17. 17. News implications <ul><li>More accurate crowd counts </li></ul><ul><li>Allows reporters to aggregate Tweets, photos, and updates in one place </li></ul><ul><li>Allows reporters to know when newsworthy events are happening, crowds are gathering </li></ul>
  18. 18. Why organizers will like it <ul><li>Easier to spread the word about events </li></ul><ul><li>Increases crowd accountability </li></ul><ul><li>Gets the word to media about their action and event </li></ul><ul><li>Taps into their already-cultivated networks </li></ul><ul><li>Reaches out to new users based on interest </li></ul>
  19. 19. Future functionalities <ul><li>Custom apps for Android and iPhone </li></ul><ul><li>Create “private” riots </li></ul><ul><li>Real-time GPS tracking from a native app </li></ul><ul><li>Legacy phone integration </li></ul><ul><li>Social network access </li></ul><ul><li>Contacts with different colors to ID different riots </li></ul><ul><li>Ability to merge events </li></ul>
  20. 20. The next big social network idea? Are you in?