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Public News Service Ignite Presentation


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Public News Service Ignite Presentation

  1. 1. Matt Hemmendinger – Digital Development Amber Wilson - Community Outreach <ul><li>Public News Service </li></ul><ul><ul><li>Now: A localized public interest news provider. </li></ul></ul><ul><ul><li>The Future: Host to Media Consortium content across all platforms, available to all media outlets. </li></ul></ul>
  2. 2. One sided conversations <ul><li>Idaho 1996 – the news put out by the media was decidedly one-sided </li></ul>? ? ?
  3. 3. Bringing Equality to the Voices <ul><li>Lark Corbeil, former Reuters journalist had a vision </li></ul>
  4. 4. The Public News Service Begins
  5. 5. Reaching an audience of 24 million a week , Public News Service is the “ most widely used independent news service you’ve never heard of.” ~ AlterNet
  6. 6. <ul><li>More than 8,000 outlets are regularly using our stories </li></ul><ul><li>We reach a combined weekly national audience of 24 million </li></ul><ul><li>One-third of our content is picked up by national networks </li></ul>Who Airs Our Stories <ul><ul><li>Clear Channel </li></ul></ul><ul><ul><li>CBS </li></ul></ul><ul><ul><li>Sirius OutQ </li></ul></ul><ul><ul><li>Native News Network </li></ul></ul><ul><ul><li>WIN </li></ul></ul><ul><ul><li>NPR </li></ul></ul>
  7. 7. FIRE!!!!!!! <ul><li>  </li></ul>
  8. 8. Reaching Audiences Where They Live
  9. 9. <ul><li>The Life of A Story </li></ul>
  10. 10. Step-by-step Check List  Reporters produce the story Reporters upload stories to our web database Editors proof copy RSS editors ready the story for distribution Stories are distributed to media outlets via email News editors log-in to our database to access stories Tracking reports are generated and distributed to members
  11. 11. Production of the Stories Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces. ~ Henry David Thoreau
  12. 12. Broadcaster Version Utah News Connection July 27, 2011
  13. 13. Media Pick-Up
  14. 14. Conservatively Tracking Pick-up
  15. 15. Our Sister, SoundBite Services
  16. 16. A Platform Ready For Your Voice
  17. 17. Influence Change <ul><li>  </li></ul>
  18. 18. We're done!