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Aron Pilhofer

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Aron Pilhofer

  1. 1. Thinking Outside the Search Box Aron Pilhofer, The New York Times
  2. 2. Interactive News • Ten journalists • News-focused, data-driven apps • “Web development at newsroom speed”
  3. 3. Interactive News Where we’re a little different: • Based in the newsroom • Run by (relatively nerdy) journalists • A news desk; not a software shop • Focused on journalism, not news products
  4. 4. What is web journalism?
  5. 5. “I just want to get data on the web. So what?”
  6. 6. Data Vomit
  7. 7. Data Vomit • Sometimes works quite well. • What am I to understand from this? • What is the context of this? • Why should I care?
  8. 8. Throwing data online without context or analysis is what machines do, not journalists.
  9. 9. We can (and must) do more.
  10. 10. Interactivity. Engagement. Community.
  11. 11. Who, What, Where, When, Why.
  12. 12. Web Journalism • It’s about making editorial decisions • It’s about telling a story • It’s about providing context, analysis • In other words...
  13. 13. It’s about journalism.
  14. 14. A Good Interactive Should Be...
  15. 15. Steeped in context and analysis
  16. 16. Feature data that’s useful, not ubiquitous
  17. 17. Invite exploration and discovery
  18. 18. Provide a venue for sharing
  19. 19. Portable: APIs, RSS everywhere.
  20. 20. Usable, intuitive and predictable
  21. 21. Fail
  22. 22. Bottom line: We need to start thinking like a startup.
  23. 23. Bottom line: This is about survival now.
  24. 24. Where to begin?
  25. 25. Bring known journalism forms to the web.
  26. 26. Start asking: “Why?”
  27. 27. Think broadly about what constitutes data.
  28. 28. If you don’t get it, find the people who do.
  29. 29. Pick up a book and learn it.
  30. 30. Aron Pilhofer, The New York Times aron@nytimes.com (212) 556-5849 AIM: pilhofer

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