Social Media and Small Businesses. What you need to know?

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In several surveys conducted around the world by the top web design company of every country; it has been proved that 94 percent of respondents use social media in their marketing campaign and 61 percent have told that social media has given them new customers.

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Social Media and Small Businesses. What you need to know?

  1. 1. Social Media and Small Businesses. What you need to know? The need for every web designing company is to create not just a functional and attractive website but also to design a social media optimization strategy. And interestingly, in the last few years; many small to mid-size businesses have increased their spending on social media utilization when compared to many other advertising or marketing channels. In several surveys conducted around the world by the top web design company of every country; it has been proved that 94 percent of respondents use social media in their marketing campaign and 61 percent have told that social media has given them new customers. Small Business and the Economy Social media has been found to be effective in branding, word-of-mouth and content marketing as well as quality lead generation. Small businesses, today, are driving a country’s economy. This is because 6 out of 10 jobs are created by small businesses. Moreover, revenue generation is substantially higher with small businesses. North American small businesses have contributed revenues of $3 trillion in 2013. The role of a web designing company is to help enhance the success story of such small businesses. These companies want to go increasingly social. Statistics show that 9 in 10 small businesses use social media. And the frequency in which social media channels are being used is also getting higher with time.
  2. 2. How Small Businesses use Social Media 1. Marketing Small businesses hire the top web design company to handle elaborate marketing requirements on multiple social media channels. Over 60 percent of small businesses use social media to gain new customers. This is very important because almost 2 in 3 small businesses find it tough to attract new customers and social media minimizes the problem to a large extent. 2. Learning
  3. 3. Social media is not just for marketing. The most important lesson from social media is learning itself. And a large percentage of small businesses (about 49 percent) use social media extensively for the purpose of learning. Learning includes understanding buyer behavior and preferences, competitor analysis, customer feedback, innovative approaches in marketing, user engagement and several other small and big techniques vital to the designing of a marketing campaign. 3. Expert learning Often, every professional web designing company and marketer harness the power of experts available on social media to understand better on what can be done and what should not be done. Insights, best practices and user recommendations are other necessary learning experiences from social media.
  4. 4. 4. Understanding the Cs Small businesses can attract and engage customers through credibility, connectivity, context and community. A professional social media channel like Linked-In helps marketers establish trust and credibility for themselves. They can generate qualified leads and also engage with potential customers with ease. Opinions and recommendations can be sought for by even the top web design company in order to widen the horizon of learning and experience. Thus, a relevant context is set to promote the marketer. Investing in social media is what small businesses of today are focusing heavily on.

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