1.
What is Mobile Advertising?
Wherever you look these days in the media world, you’ll find everyone from media buyers to
digital agencies talking about mobile advertising – from its reach to its potential to the
opportunities of getting in early.
We and other leaders in the media buying and digital advertising worlds believe strongly that
mobile advertising and the mobile market currently represent a prime opportunity and great deal.
Many would-be mobile advertisers are storming this
media option, and with good reason. The supply is
plentiful, and the demand remains low relative to
other forms of media and alternate advertising
options. While current estimates indicate that this
market represents approximately 1% of global
advertising spend, it is important to note that mobile
advertising is expected to represent nearly one-third
of total online ad spend in the U.S. by 2018 (source:
Forrester Research).
It’s been said that mobile media is in many ways the
closest an advertiser can get to a consumer, and we
would certainly agree. Most of us know how
important our smartphones and our tablets (and our
computers, too) are to our every-day lives. Our
mobile devices such as tablets and smartphones are always with us and nearly all of us have at least
one. Daily and often hourly or more often, we look to these devices for entertainment, for social
connection, for shopping and purchasing and for information gathering.
So, what’s next for mobile advertising?
When it comes to mobile media, we’re here to help guide you navigate this new area of great
opportunity. Your knowledge of how your business works coupled with our longtime expertise in
all things media is sure to go a long way as far as implementing a mobile advertising and media
effort that yields a good ROI.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

2.
Mobile media and mobile tools can include
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Smartphones
Tablets, such as iPads
Dashtops, such as GPS navigation or satellite radio
Other instances of traditional media converted to a mobile environment, such
as Mobile DRTV or mobile direct response marketing
Mobile web banners and posters, also mobile circulars and mobile-specific
landing pages
SMS (text) advertising
MMS advertising (such as within mobile games and videos)
Interstitial ads, which are full-page ads that appear before the actual webpage
Audio ads connected to telephone-based services
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

3.
What is the next Big thing that Businesses should gear up for?
In eCommerce Web Development Today
mobile devices play a colossal role. In 2013, mobile advertising has recorded a significant 75
percent growth and hence the mobile story is no longer the discussion of an emerging trend. Every
digital marketing initiative must hold scope for mobile advertising in order to prevent the fall of
the brand. The mammoth success of Facebook’s mobile advertising in 2013 stands testimony to
what the world can expect to witness in this spectrum. So, how and why will mobile advertising
influence the world and its purchase decisions?
1. The Email shift
More than half of the emails are opened on the mobile devices. By 2014, industry experts predict
that emails will transition from desktops to mobile screens. This is because the number of emails
that are opening on the mobile devices is a wildly increasing number. And decrease in sale of
desktop computers is only adding to the trend. There are several ecommerce web development
companies specializing in responsive designs optimizing website designs for smaller screens. This
big shift is not going to take too long to happen.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

4.
2. The Twitter Ad format
It has been observed that over 90 percent of time spent on Twitter is through a mobile device.
Twitter is today focused on increasing its revenues. The first option is to accelerate the advertising
channels considering the fact that the platform lacks on advertising. Many Twitter client apps
today run ads and the company is expected to work extensively with these apps to expand their
advertising bandwidths. When Twitter accentuates its advertising relationships further, positive
marketing experiences will generate on the mobile device.
3. Revolutionary Mobile Ad formats
Most social media sites are transforming their ad formats to make the ads more persuasive and less
intrusive. In-stream ads are becoming popular today and the virtual world is all set to witness more
5 and 10 second mobile video ads. They are not just innovative but are also effective since they are
quick and bound to be smart. As technology improves, production costs fall and quality of videos
also become impeccable.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

5.
4. Responsive Ads
As much as there is demand for responsive website designs that work well on desktops and mobile
screens, responsive ads are going to be the next big thing. Facebook has already started the wave of
responsive ads. Ads pertaining to the likes and preferences of the individual on the social media site
depending upon past behavior are identified and isolated. Today, Facebook users can view ads that
appeal to them instead of subjecting users to all and sundry ads. This is because users prefer to
engage with information that they need. Thus engagement rates increase and mobile advertising
revenues will also get more meaningful.
In ecommerce web development, mobile advertising is expected to be the next big thing in 2014.
Marketers will and have to increase their investment significantly in the mobile space to reach out
to the audience that is rapidly progressing. Embracing mobile marketing is key to business success
and accelerating ROIs.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.