Mobile Advertising Landscape in 2014 - Team Mango Media

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Every successful mobile apps development company is expected to present newer possibilities for online businesses to scale newer heights in 2014.

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Mobile Advertising Landscape in 2014 - Team Mango Media

  1. 1. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 3 Trends that are likely to Define the Mobile Advertising Landscape in 2014 If 2013 marked a milestone in the use of smart devices and mobile application development in the virtual world; 2014 is expected to touch newer realms of customer dependency on smart devices than ever. Usage of smartphones has burgeoned. However, mobile advertising spending has not kept up with the demand in the earlier years. Brands across the world have tremendous opportunities to engage with their target audience through mobile and other state-of-the-art technologies. Every successful mobile apps development company is expected to present newer possibilities for online businesses to scale newer heights in 2014. Personalized Advertising Over the last few months, you may have noticed that marketers send you ads and posts that are relevant to your needs and preferences. This is because social media platforms and other mediums track your online behavior. Previous searches and site visits are tracked and the marketers present to you only that range of products or services that you have sought before.
  2. 2. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Taking advantage of this data is extremely important today. Consumers have willingly shared this data through their tracking hardware or social media so that highly personalized and targeted products and services can be offered to them. This way, relevant and personalized advertising is achieved by mobile apps development company. Wearable Smart Devices In 2012, there began a new technology wave of wearable smart devices. However, they were still limited in their usage, purpose and design. Some of the prominent examples include Samsung’s Galaxy Gear Smart-watch, Google Glass-like devices. But 2014 holds great promises for such wearable devices. Special virtual assistant apps are designed to work with this new ecosystem and these highly intelligent devices offer a customized experience to the users and customers. Businesses that want to break through the usual and create maximum impact should introduce this type of services for their customers.
  3. 3. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. The Power of Facebook The role of Facebook in mobile application development is huge and inevitable. Although, the social media platform is currently showing a dip in its popularity and usage, it still continues to be the most wide-reaching social network. Facebook in 2014 will emerge as an advanced marketing machine since it employs numerous AI techniques. More intelligent and very targeted advertisements are made possible by Facebook. Colossal amounts of user data are collated for the purpose of sales and marketing on this platform. Facebook is also investing heavily on this purpose and this comes as an advantage to every successful mobile apps development company. Marketers, in 2014, should look at Facebook as a more serious revenue avenue.
  4. 4. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. In mobile application development, the omnipotent presence of the mobile has turned around the world and its way of shopping. Mobile devices have emulated the power to gather even complex real-time data like temperature, location, motion, user behavior, engagement and schedule. Newer data sources are important to create personalized marketing campaigns that can do the job without intruding into a user’s privacy. This way, marketers’ spend on ads are justified, streamlined and result yielding. Mobile Advertising Landscape in 2014
  5. 5. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  6. 6. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  7. 7. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Infographic by: WebDAM Solutions

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