Web development forms an inherent need of every online business.

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Web development forms an inherent need of every online business. Every experienced web development company in India incorporates contemporary web mechanisms that are meant to make life easier.

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Web development forms an inherent need of every online business.

  1. 1. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 5 Popular Platforms for the Mobile Customer Web development forms an inherent need of every online business. Every experienced web development company in India incorporates contemporary web mechanisms that are meant to make life easier. Today, the world uses the mobile for almost all web needs and hence the opportunities of mobile marketing are consistently increasing. Businesses around the world seek the services of a successful offshore web development company to develop functional and modern mobile friendly websites and channels that enable mobile users to harness the real power of handheld devices. Mobile marketing options are several and range from SMS and banner ads to emails and video. Expert web developers create successful applications that can change the way businesses function in the virtual world. Here are some popular channels that have transformed the mobile landscape in the last two years. Interestingly, these are also the ones that are expected to create revolutions in 2014.
  2. 2. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 1. Video on mobile Large screen and increasing speed of Smartphones make video viewing a pleasurable experience. A well designed video has the ability to convey a message perfectly and hence brands prefer video format to communicate effectively. It is no longer YouTube that dominates the video space. Facebook and Twitter occupy a lot more prominence and today every successful web development company in India uses multiple channels like Vine and Instagram for creating and sharing cutting-edge brand videos. 2. Social Media Marketing
  3. 3. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. It is a universal fact that if your business isn’t on Facebook, Twitter or LinkedIn; there are a lot of opportunities you are losing out on. Some time ago, when you posted a blog or ad on Facebook; you knew that at least half of your Facebook fans viewed the post. Today, there is no guarantee that even 10 percent will see it. This is where paid alternatives work. 3. Native ads Native ads helped showcase information without disrupting user experience. Originally built for the desktop; these ads are today customized for the mobile user. An efficient offshore web development company creates native ad products on multiple social media platforms. Campaigning to your target groups successfully are better done through native ads.
  4. 4. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 4. Banner ads Over 300 mobile ad networks support banner ads. But as time, competition and mobile user preferences progress; mobile banner ads have begun to observe significant changes. Today, you have the expandable, full page flex, sliding, filmstrip and adhesion banner ads on mobile. These ads facilitate immediate and instant communication. The modern web development company in India has a number of options in mobile banner ads to cater to distinctive purposes.
  5. 5. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 5. Content syndication Today, organic reach on social media is slowly getting replaced with paid alternatives that cost the marketer a lot of money. This is where an offshore web development company makes use of content syndication. This option is cost-wise lesser but offers maximum reach. With content syndication, your content reaches a large audience at a fraction of the cost of posts promoted on social media. But for making it mobile-friendly, make sure your site is responsive.

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