13 Ways to Attract and Engage your Audience in Social Media
13 Ways to Attract and Engage your
Audience in Social Media
What are the secrets for successful social media
engagement? Are you directly working for a Brand or serving
your clients through different Agency platforms? The
following 13 guidelines can help you optimize social media
1. UNDERSTAND PEOPLE
You cannot succeed in Social Media marketing, unless you understand your people
(visitors to your page, blog, website, etc.), their demographic composition,
educational status, cultural taboos, likes and dislikes, preferences, hobbies,
habits, comfort zones, expectations etc.
2. NETWORK ECOSYSTEM
You need to create a linkage between and among Social networking sites,
websites, blogs, webinars and Slideshares to optimize the social media
engagement of your people. It is essential to create navigating opportunities
for your people take part in different type of activities. Also, integrate your
online and offline opportunities here.
3. APPROPRIATE SALUTATION
How would you call your people? Remember, your selection of a salutation is
situational. If required, don’t hesitate to call your people either by first name
or second name. However, in business discussions or conversations, people might
prefer to be called either as ‘Sir or Madam’.
4. CONTINUITY OF DISCUSSIONS
Be thoughtful, creative and innovative in initiating discussions in different social
media platforms. Also, be active in contributing to ongoing discussions.
Remember, every discussion must fulfill multiple objectives of participants.
Someone may find it useful for learning, someone may find answers to his/her
questions, someone may participate for productive use of his / her time,
someone may go online to purchase of an item or product etc.
5. USE OF SIGN LANGUAGE
The symbols and signs communicate different messages or emotions in different
societies or communities. We need to take care of several such ‘diversity’ issues on
social media platforms. Be pragmatic and sensitive in using signs and symbols
through pictorial presentations.
6. MOBILE-FRIENDLY CONTENT
Be compatible to optimally use the product ecosystem. Create content which can
be suitably displayed on different gadgets, such as PC, Smart phone, Tablets,
mobile phones etc. Also, take care so that the content can be shared by users of
7. JUDICIOUS USE OF EMPATHY AND SYMPATHY
Empathy strengthens EGO but sympathy consoles it. So, be careful, when you are
dealing with delicate emotions of your people. Respond to their feelings and views
without making any judgement. Create space for engagement with appropriate
visuals, which will adequately match customer emotion and ego.
8. SOCIAL OBJECTIVES
Don’t try to use Social Media platform exclusively for commercial gains. Always
keep track with relevant social issues which would be compatible with your Brand or
Product or Service.
About once a month or so go back and scan through your postings to catch the
sentiment. Are you mostly posting "the sky is falling" kinds of information or are
you pretty upbeat and hope-filled? What is your intention? Look at your analytics
too and see what is getting liked, commented on and shared.
10. Celebrate your followers
Have you hosted or participated in a recent event, meeting or some other action
involving peers, coalition members or influential stakeholders? Take a photo and
add it to your social media locations
11. Know What to Include in Images
While many businesses are incorporating images in their updates, it’s a
good idea to see how different styles of images affect your engagement
12. Vary Where You Spend Your Time Online
Sometimes the best-laid plans will go astray. The most important thing is to
remain flexible about where you spend your time online and create strong, active
presences on social networks where your customers and prospects hang out.
13. APPRECIATION AND REWARD
Appreciate and reward the best contributors or comments. That may give you
the opportunity to organize several online and offline events. Also, it will help
you to generate more traffic and earn goodwill.
Team Mango Media Private
No. 100, Ist Floor,
Gandhi Nagar 2nd Main Road,
Adyar, Chennai - 600 020, India.
+91 - 44 - 24466454/55