MIU Logo Creation


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A study and research on University logos plus the philosophy behind the logo alternatives proposal for MIU.

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MIU Logo Creation

  1. 1. Misr International University Logo Creation Communication Plan Prepared by: Manal Assaad
  2. 2. Communication Objectives The aim of this project is to create and give MIU an international identity that would position it distinctively among its international and local competitors in Egypt presently and in any other country in the future.
  3. 3. Introduction First impressions have always been considered important in interpersonal relationships. In the world of business, that translated into a necessity for a successful strong image. Naturally, a strong image starts with a memorable and powerful logo that sets and speaks out the identity of an establishment and act as the building block of its entire culture. With today's globalization of businesses, an image has to be made up to international standards to guarantee an establishment's position among its international rivals. As so, MIU needs to remodel its image to compete with international universities existing in the Egyptian market or are prone to penetrate it in the future.
  4. 4. Initial Research The first phase of image remodeling, starting with logo creation, consists of a research of what qualities international universities tend to give their logos. In a research involving 96 American universities and 54 British universities, American and British universities being considered as the most powerful and successful universities internationally, logos were found can be grouped in 3 categories: Conceptual logos; Cultural logos; and Calligraphic logos. Following this is a brief definition of each of these types with a sample of logos from American and British Universities.
  5. 5. Initial Research  Conceptual Logos: logos with abstract icons based on management adopted concepts and ideologies. A conceptual logo is a modern choice for a university looking to distinguish itself on the basis of fresh intakes of learning and education. American Universities British Universities
  6. 6. Initial Research • Cultural Logos: logos with icons of historical or cultural value. A cultural logo is a sound choice for a university that looks to distinguish itself by emphasizing on the rich history of successful education and other honorable qualities it prides itself in. Also, universities that enjoy locations near famous landmarks having cultural values incorporate them in their logos to reflect social authenticity and belongingness. American Universities British Universities
  7. 7. Initial Research • Calligraphic Logos: logos of initials with no or minor icons. A calligraphic logo makes an easily memorable approach to a university's name and is often adopted when only a focus on the name is desired. However, a university with a calligraphic logo might wish to add to that a small icon of some relevance or have a recognizable stamp for unique signature purposes. American Universities British Universities
  8. 8. Initial Research The results of the research were as follows: among the American universities, only 17% of universities adopted a conceptual logo. 34% of universities chose to adopt cultural logos, of which the most dominant feature was the Knight Armor. Of course, the highest form of logos seen in USA is the Calligraphic logo with 49%.
  9. 9. Initial Research As for British universities, results were different with only 17% of universities adopting a Calligraphic logo, 39% preferring Conceptual logos, and 44% of them having Cultural logos again with the Knight Armor being a dominant feature.
  10. 10. Research’s Final Result On an overall view of the results of both universities, cultural logos are averaged to 39.5% being the most common outcome, followed by calligraphic logos with an average of 33% and finishes with conceptual logos at an average of 27.5%. These results set respectively the direction of MIU's potential logos.
  11. 11. MIU Cultural Logos
  12. 12. Cultural Logos Cultural logos came out in the overall results as the Number One choice for most international universities. A cultural logo’s advantage is that it encompasses a university’s rich history of education (even if it’s not truly a long history) thus reflecting trust, authenticity, good origins, expertise from long practice, etc. The Egyptian culture, by its nature, has a very rich history mainly from the Pharaonic era. Elements from that culture can be used for the MIU logo. However, on a side study of Egyptian universities’ logos, results showed that basic cultural logos are overused. Hence, on an attempt to set MIU apart from its local rivals, cultural logos were created with a modern touch. This way, the chosen logo would have both cultural and conceptual features.
  13. 13. Cultural Logos Different Pharoanic icons have been adopted and slightly transformed and modernized but still they carry the same meaning. The cultural logos created are to reflect the following values: • Priding the rich heritage passed on by the Pharoas whose culture was the basis for many sciences. • Radiating and Spreading out Enlightenment and Rich Knowledge. • Emphasizing on Infiniteness, Goodness and Wholeness. These values are showcased by the color shades of Gold (Richness, Invaluableness, Wealth, etc), White (Purity, Goodness, Light, etc.), Green (Freshness, Abundance, etc.) and Grey (Stability, Ancientness, etc.) with famous Pharaonic icons (Sun of Ra; Infinity circle; Pyramids; etc.).
  14. 14. The idea of combining Cultural icons with Conceptual elements is showcased here by joining the Infinity circle with a Thumb Print indicating an “Infinite Stamp” one gains through Education. One strategy is to create a theme starting from the logo of MIU and apply it to each of the Majors by taking fractions of the logo and personalizing them as suitable.
  15. 15. MIU Conceptual Logos
  16. 16. Introduction Although Conceptual logos scored at the bottom of all three types of logos, they are still a preferred choice by many newly established universities who want to take on a fresher look and set themselves apart from the outdated universities. A main advantage of a conceptual logo is that it can be made to reflect any desired concept or meaning and it can also be made abstract in such way that is open to many different individualistic interpretations. Adopting a conceptual logo for MIU will position it as a modern university with new school teaching methods, advanced technological facilities, and all in all a university with a lookout on the future rather than an emphasis on the history.
  17. 17. Conceptual Logos The first collection of conceptual logos has been created starting from similar basis to reflect the following values: • Growth and Evolution of Future prospects • Investment in and Cultivation of the Fresh and Young Generation. • Cherishment of Wisdom and Knowledge. These concepts are manifested in the color shades of Green (Freshness, Youth, Fertility, etc.) , Blue (Freshness, Wisdom, Trust, etc.) and Grey* (Futurism, Advancement, etc.) , and in the icons of Plants (Trees, Wheat plants, and Leaves arches) making the focus on Socio-cultural (Natural) aspects. *Grey is a Supporting Neutral Color, that is, its meaning changes according to the other main colors it’s supporting.
  18. 18. The strategy is to create a theme starting from the logo of MIU and apply it to each of the Majors by taking fractions of the logo and personalizing them as suitable.
  19. 19. Conceptual Logos The second collection of conceptual logos has been created to reflect a different set of values: • Offering of Cooperation for a Constructive Future. • Building and Development of the Generation. • Emphasis on Unity and Structure. The concepts above are highlighted in the color shades of Green (Freshness, Youth, Fertility, etc.) , Blue (Freshness, Wisdom, Trust, etc.) and Grey* (Futurism, Advancement, etc.) , and in the icons of Geometry (Gears, Cubes, Squares, Triangles, Hexagons, etc.) making the focus on Technological aspect.
  20. 20. The strategy is to create a theme starting from the logo of MIU and apply it to each of the Majors by taking fractions of the logo and personalizing them as suitable.
  21. 21. Conclusion The decision to adopt a Cultural logo, with emphasis on Historical Background, or a Conceptual logo, with emphasis on Futuristic Output remains the choice of MIU Management depending on which values are most important to exhibit as a “First Impression”. Nonetheless, both historical and futuristic values will be included and stressed on in the overall identity of MIU, making it the ideal international university.
  22. 22. Thank You