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Event: Beautiful Data | Hem patel - Signal Noise

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Beautiful Data: Hem patel - Signal Noise

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Event: Beautiful Data | Hem patel - Signal Noise

  1. 1. ©Signal Noise 2015. All rights reserved
  2. 2. Credit:(Percolate(
  3. 3. So how can you make sure your content has the ability to stand out and resonate with your audience?
  4. 4. Source: Visual.ly
  5. 5. Source: Uberflip
  6. 6. INSIGHT! KNOWLEDGE! INFORMATION! DATA!
  7. 7. INSIGHT! KNOWLEDGE! INFORMATION! DATA!
  8. 8. INSIGHT! KNOWLEDGE! INFORMATION! DATA!
  9. 9. INSIGHT! KNOWLEDGE! INFORMATION! DATA!
  10. 10. INSIGHT! KNOWLEDGE! INFORMATION! DATA!
  11. 11. The checklist ! Who is your AUDIENCE?! What’s your STORY?! What are they LEARNING?! How can you best PRESENT IT?!
  12. 12. 1. Who are you targeting? !
  13. 13. SKIMMERS! WADERS! DIVERS!
  14. 14. 2. What’s the narrative?!
  15. 15. 3. What do you want them to learn?!
  16. 16. 4. What method best suits the content that you have?!
  17. 17. STATIC! INTERACTIVE! TOOL!
  18. 18. Art of the Algorithm ©Signal Noise 2015. All rights reserved
  19. 19. “Certainly, we can expect more traditional forms of content like blog posts, videos, infographics, ebooks and white-papers to continue to play a huge role in content marketing. In fact, these can be expected to grow over the next several years. Just be warned, it's going to be harder to shine through. Interactive experiences, on the other hand, attract attention like nothing else.” Alex Postance, Head of Earned Media at Epiphany 
  20. 20. ONE BILLION ROWS OF DATA Per hour…? 
  21. 21. DATA( CONTENT(LEARNING(
  22. 22. Any questions? Thank you hem@signal-noise.co.uk signal-noise.co.uk @signal__noise

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