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DesigningEffectiveColorSystemsForYourLogos&Brands
PresentedbyTheLogoFactory
Color&YourLogo
Understandingcoloriscritical
tothesuccessofabrand.
Understandingcoloriscritical
tothesuccessofabrand.
Color...
HowImportant?
Onlythecolorshave
beenchangedintheselogos..
Onlythecolorshave
beenchangedintheselogos..
(yuck)(yuck)
HowImportant?
Alteringthecolorofthissymbol
seemstochangeitsmeaning..
Alteringthecolorofthissymbol
seemstochangeitsmeaning....
HowImportant?
Evenwhenverbalcommandsareincluded,
changingcolorscanconfusethemessage..
Evenwhenverbalcommandsareincluded,
c...
HowtoChoose?
Tocreateaneffectivecolor
systemforalogoorbrand..
Tocreateaneffectivecolor
systemforalogoorbrand..
..let'slook...
ColorPsychology
The Effects of Color
Itisthoughtthatcertaincolorstriggeran
emotionalresponseor"feeling."
Theycanalsobesymb...
Red
PsychologyofRed:
•Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive
PsychologyofRed:
•Bold•Passion•Stren...
YellowYellow
PsychologyofYellow:
•Logical•Optimistic•Progressive•Confident•Playful•Creative
PsychologyofYellow:
•Logical•O...
Blue
PsychologyofBlue:
•Trusted•Conservative•Staid•Dependable•Honesty•Calm•Secure•Cool
PsychologyofBlue:
•Trusted•Conserva...
Green
PsychologyofGreen:
•Nature•Wealth•Fresh•Life•Harmony•Environment•Growth•New
PsychologyofGreen:
•Nature•Wealth•Fresh•...
OrangeOrange
PsychologyofOrange:
•Happy•Energetic•Sociable•Friendly•Affordable•Enthusiastic•Sunny
PsychologyofOrange:
•Hap...
Purple
PsychologyofPurple:
•Royalty•Mystery•Pomp•Ceremony•Creative•Unique•Majesty
PsychologyofPurple:
•Royalty•Mystery•Pom...
Black
PsychologyofBlack:
•Sophisticated•Luxurious•Formality•Style•Elegance•Expensive•Authority
PsychologyofBlack:
•Sophist...
Multi-Colored
PsychologyofMulti-Color(Rainbow):
•Fun•Easy-going•Child-like•Internet•Multi-disciplinary•Authority
Psycholog...
BrandColorStats
5 10 15 20 25 30 35
Compare:ColorUsageinMajorBrandLogosCompare:ColorUsageinMajorBrandLogos
BLUE
BLACK
RED
...
BrandColorStats
51%
Monochrome
100 Most Valuable Brand Logos & Color
30%
Two Color
19%
Full Color
Monochromaticlogosarenot...
YourBrandColors?
Selecting Color Pairs
Themajorityofsuccessfulbrandlogosuseoneor
twocolors.Thevastmajorityalsouseprimaryor...
ColorTheory
TherearethreePrimaryColors.TherearethreePrimaryColors.
WhencombinedtheymakeSecondaryColors.Whencombinedtheymak...
ColorTheory
AlltogethertheymakeupTheColorWheel.AlltogethertheymakeupTheColorWheel.
RED
RED
ORANGE
YELLOW
GREEN
VIOLET RED
...
ColorTheory
Colorscanbelightened,darkened&muted.Colorscanbelightened,darkened&muted.
Color+Black
Shades
Color+White
Tints
...
ColorRelationships
ComplementaryColorsComplementaryColors
ColorsoppositeeachotheronTheColorWheelColorsoppositeeachotheronT...
ColorRelationships
ComplementaryColorPairlogoexamplesComplementaryColorPairlogoexamples
Suitable"asis"Suitable"asis" Notsu...
ColorRelationships
TriadicColorsTriadicColors
ColorsthatformatriangleonTheColorWheelColorsthatformatriangleonTheColorWheel
ColorRelationships
TriadicColorPairlogoexamplesTriadicColorPairlogoexamples
Suitable"asis"Suitable"asis" Notsuitablewithou...
ColorRelationships
AnalogousColorsAnalogousColors
ColorsclosetoeachotheronTheColorWheelColorsclosetoeachotheronTheColorWhe...
ColorRelationships
AnalogousColorPairlogoexamplesAnalogousColorPairlogoexamples
Suitable"asis"Suitable"asis" Notsuitablewi...
SupportPalette
Forauniquelyprofessionalbrandcolorsystem,you'llwantasupportpalette
thatisinharmonywithyourmainlogocolors.
T...
SupportPalette
MAINLOGOCOLORS
SUPPORTPALETTE
MAINLOGOCOLORS
SUPPORTPALETTE
MAINLOGOCOLORS
SUPPORTPALETTE
MAINLOGOCOLORS
SU...
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Red PsychologyofRed: •Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive PsychologyofRed: •Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive Designing Effective Color Systems for Your Logos & Brands

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Red
PsychologyofRed:
•Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive
PsychologyofRed:
•Bold•Passion•Strength•Attention•Love•Exciting•Action•Aggressive
Notable:Redworksonwhite&black.Canmeanstop,dangerandhot.
Pinks(tintsofred)aregenerallyconsideredfemininecolors.
Notable:Redworksonwhite&black.Canmeanstop,dangerandhot.
Pinks(tintsofred)aregenerallyconsideredfemininecolors.

Published in: Design, Marketing
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