Inside the new Brazil

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Presentation from The Listening Agency about the changes in Brazil, the Brazilian moment and the new consumer dynamic. These are a few slides from some bigger presentations about social, economic and cultural change and their impact on consumer behaviour

Inside the new Brazil

  1. 1. Inside the New Brazil
  2. 2. f South Am erica? Is Brazil part o
  3. 3. s of Colonization Uniqu e historie
  4. 4. ue hybrid society Creat ing a uniq
  5. 5. n cultural traits Wit h its ow
  6. 6. from Op timism
  7. 7. and flexi bility…
  8. 8. in variou s forms) to i n security (
  9. 9. St ability
  10. 10. FOREIGN DIRECT INVESTMENT IN BRAZIL (IN U$ BILLION) 1988-20011

  11. 11. With high employment, incomes reach record level
  12. 12. rd quarter s 4.77 % in 3 sector growMarketing
  13. 13. ew Markets amilies, N aphy… New F ging demogrChan
  14. 14. migrant c ountry F rom migr ant to im
  15. 15. aller C ities Power of Sm namics: The w growth dyNe
  16. 16. l Growth Rate rty: Highe st Globa Mobility – PropeNew
  17. 17. f the Country s in Hal fo torbike st han CarMore Mo
  18. 18. ed social tensions New and unresolv
  19. 19. tional s Paradise Th e Multina
  20. 20. C onsume r Class An E merging the grow th market A and B Classes –
  21. 21. The New Braz ilian Consumer y ve Never had it so Good The
  22. 22. wi th new re ferences
  23. 23. Status
  24. 24. Division
  25. 25. Populism
  26. 26. Emotion
  27. 27. p rivate ove r public
  28. 28. Transformation
  29. 29. Natural
  30. 30. Pu rpose
  31. 31. dia in social me er of f riends nd highes t numb lians h ave 2Social : Brazi
  32. 32. nse of local A new se
  33. 33. ion Models D istribut
  34. 34. OBRIGADO! The Listening Agency é uma consultoria especializada em ajudar marcas a entender e interagir com pessoas desenvolvendo estratégias de engajamento. Nós desenvolvemos metodologias de pesquisa inovadoras para nos aproximar das experiênciasvividas por pessoas permitindo aos nossos clientes melhor entendimento do comportamento e atitudes do consumidor www.thelisteningagency.com www.homeofinsight.com contato@thelisteningagency.com 00 55 11 992265036

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