Jeff Smith, Smule

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Presentation during The Lean Startup SXSW by Jeff Smith, Smule.

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Jeff Smith, Smule

  1. 1. Runtime 2011: A Smulean product Odyssey
  2. 2. Runtime The dawn of man
  3. 3. Runtime And then...
  4. 4. Runtime Smule aka Sonic Mule His long fingers caressed [the visi-sonor] softly and slowly, pressing lightly on contacts with a rippling motion, resting themselves momentarily on one key then another - and in the air before them there was a soft glowing rosiness, just inside the range of vision.
  5. 5. Runtime The Mule: benign mind control
  6. 6. Runtime Following Clarke’s three laws <ul><li>When a distinguished but elderly scientist states that something is possible, he is almost certainly right; when he states that something is impossible, he is probably wrong. </li></ul><ul><li>The only way of discovering the limits of the possible is to venture a little way past them into the impossible. </li></ul><ul><li>Any sufficiently advanced technology is indistinguishable from magic. </li></ul>Arthur C. Clarke in the essay &quot;Hazards of Prophecy: The Failure of Imagination”, 1962
  7. 7. Runtime TMA-1
  8. 9. Runtime After unplugging Hal...
  9. 10. The Space Odyssey Users 1 YEAR 2 YEARS Application Platform
  10. 11. Users 1 MONTH 1 YEAR 1 WEEK The direct route Application Platform: Sonic Network
  11. 12. Runtime Smule’s revised product laws <ul><li>The only way of discovering the limits of the possible is to venture a little way past them into the impossible. </li></ul><ul><li>Any sufficiently advanced technology is indistinguishable from magic. </li></ul><ul><li>Users speak in tongues yet they speak the truth. </li></ul><ul><li>Old computing is about what computers can do. New computing is about what people do. </li></ul>

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