Pivot to WinPerformable Case StudyDavid CancelThe Lean Startup @ SXSWi - March 12, 2011
Our Vision for Performable★   Combine Insights with Actions★   Built for Marketers not Analysts★   Powered by a Web-scale ...
Our Vision for Performable★   Combine Insights with Actions★   Built for Marketers not Analysts★   Powered by a Web-scale ...
First Product Iteration
First Iteration: What We Learned ★   Automatic optimization didn’t matter ★   Marketers want to customize ★   WYSIWYG expe...
Pivot #1
Pivot #1: What We Learned★   Supporting customization is hard★   SMB customers require education★   Landing pages were “ni...
Metrics-Driven Marketers
Metrics-Driven Marketers★   Appreciated our platform★   Willing to pay up-front for solution★   Heavy daily users of our s...
Pivot #2
Startup Pivot Lessons Learned
Customers = Paid
Search Hard For Patterns
Move Ghetto Fast
Solve Customer Problems
The Real Competition isIndifference NOT Startups
dcancel@performable.comhttp://twitter.com/dcancelhttp://www.performable.com/  :-) Thank You!
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
David Cancel, Performable
Upcoming SlideShare
Loading in …5
×

David Cancel, Performable

1,115 views

Published on

Presentation during The Lean Startup SXSW by David Cancel, Performable .

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,115
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

David Cancel, Performable

  1. 1. Pivot to WinPerformable Case StudyDavid CancelThe Lean Startup @ SXSWi - March 12, 2011
  2. 2. Our Vision for Performable★ Combine Insights with Actions★ Built for Marketers not Analysts★ Powered by a Web-scale CRM★ Software as a Service, No IT
  3. 3. Our Vision for Performable★ Combine Insights with Actions★ Built for Marketers not Analysts★ Powered by a Web-scale CRM★ Software as a Service, No IT “I want Performable to be the Salesforce.com of Internet Marketing”
  4. 4. First Product Iteration
  5. 5. First Iteration: What We Learned ★ Automatic optimization didn’t matter ★ Marketers want to customize ★ WYSIWYG experience not gratifying
  6. 6. Pivot #1
  7. 7. Pivot #1: What We Learned★ Supporting customization is hard★ SMB customers require education★ Landing pages were “nice-to-have”
  8. 8. Metrics-Driven Marketers
  9. 9. Metrics-Driven Marketers★ Appreciated our platform★ Willing to pay up-front for solution★ Heavy daily users of our software
  10. 10. Pivot #2
  11. 11. Startup Pivot Lessons Learned
  12. 12. Customers = Paid
  13. 13. Search Hard For Patterns
  14. 14. Move Ghetto Fast
  15. 15. Solve Customer Problems
  16. 16. The Real Competition isIndifference NOT Startups
  17. 17. dcancel@performable.comhttp://twitter.com/dcancelhttp://www.performable.com/ :-) Thank You!

×