Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WCA – 02th Feb 2012The Three Pillars of Google       By Michael Ritter
Why Google• 85% plus users are using google• Gen Y just google it• Even old people are googling it instead of the  Yellow ...
The Three Pillars of Google• Google Adwords – Paid Advertising• Google Places – Free Advertising• Organic Search Results –...
GOOGLE PLACES             GOOGLE ADWORDS                ORGANIC
Google Adwords     PROS                    CONS• Pay to be rank high   • Payment becomes• Improve Quality         addictiv...
Optimise Google Adwords• Target your Keyword Phrases with brackets• Repeat Keyword Phrases in ad to improve  quality score...
Google Places (Local Business)     PROS                      CONS• Free                    • Favours suburbs –• In the Fol...
Optimise Google Places•   Live in Melbourne CBD•   Get Reviews in Places and elsewhere•   Respond to reviews•   Use 100% o...
Google Organic Searches     PROS                   CONS• Once in, hard to    • Can wastes lots of  move                  m...
Optimise Organic Searches• Have your keyword phrase in the domain  name. Ie www.domainname.com• Have your keyword phrase i...
MY FAVOURITE TOOLS
Google presentation
Google presentation
Google presentation
Google presentation
Upcoming SlideShare
Loading in …5
×

Google presentation

211 views

Published on

The Three Pillars of Google

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Google presentation

  1. 1. WCA – 02th Feb 2012The Three Pillars of Google By Michael Ritter
  2. 2. Why Google• 85% plus users are using google• Gen Y just google it• Even old people are googling it instead of the Yellow Pages• No one says Yahoo it or Bing it!
  3. 3. The Three Pillars of Google• Google Adwords – Paid Advertising• Google Places – Free Advertising• Organic Search Results – Free but lots of effort
  4. 4. GOOGLE PLACES GOOGLE ADWORDS ORGANIC
  5. 5. Google Adwords PROS CONS• Pay to be rank high • Payment becomes• Improve Quality addictive Score to reduce • Can waste money costs on 1 second clicks• Target for exact • Long term expense keywords• Measurable costs
  6. 6. Optimise Google Adwords• Target your Keyword Phrases with brackets• Repeat Keyword Phrases in ad to improve quality score.• Target times when people aren’t just browsing.• Constantly read your stats and refine• Forget the right hand side. Top 3 or nothing!
  7. 7. Google Places (Local Business) PROS CONS• Free • Favours suburbs –• In the Fold (usually) google checks• Target for exact • Has many bugs keyword Phrases (5) • Big on reviews• Big on reviews
  8. 8. Optimise Google Places• Live in Melbourne CBD• Get Reviews in Places and elsewhere• Respond to reviews• Use 100% of your options, ie pics, videos• Check your stats
  9. 9. Google Organic Searches PROS CONS• Once in, hard to • Can wastes lots of move money on SEO• Takes are more • Olders sites will space in searches nearly always have preference• Target for exact • Most sites never keywords suceed in organic searches
  10. 10. Optimise Organic Searches• Have your keyword phrase in the domain name. Ie www.domainname.com• Have your keyword phrase in the title.• Have your keyword phrase in the text.• Have your keyword phrase in links to your site.Limohiremelbourne and not clickhere
  11. 11. MY FAVOURITE TOOLS

×