Top Trends in Multimedia: Part IV

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Static websites just aren’t cutting it anymore. Learn how to incorporate video, photography, flash, cutting-edge web design, off-line channels and other forms of multimedia into your web marketing strategy.

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Top Trends in Multimedia: Part IV

  1. 1. INTERESTING Typefaces
  2. 2. + Interesting Typefaces <ul><li>• It’s been overlooked in the past </li></ul><ul><li>• It used to be annoying </li></ul><ul><ul><li>- To go outside web-safe fonts would do so using text images or Flash </li></ul></ul><ul><li>• Enter Web Font-palooza </li></ul><ul><ul><li>- TypeKit, Lettering.js, WOFF, Fonts.com, Web Fonts, Google Web Fonts </li></ul></ul><ul><li>• Use them properly </li></ul><ul><li>• Fonts are now photos </li></ul>
  3. 7. Parallax Scrolling
  4. 8. + Parallax Scrolling • Creates dimension • Usage of layers to present the illusion of a 3-D space • It’s a good secondary element - i.e. Header, footer, background
  5. 11. Adventures with Domains
  6. 12. + Adventures w/ Domains • Not so much a trend but a necessity • More creative domain names • .com Stigma vs. Options - .me, .us, .xx… wuh!? • .me = blogs, personal portfolios, identity builders separate from corporate
  7. 13. <ul><li>• Web design in 2012 will be about simplicity </li></ul><ul><li>• It will be about invisible complexity or hiding the mechanics </li></ul><ul><li>• The content and message will continue to get bigger and clearer </li></ul><ul><li>• Creativity will dominate </li></ul><ul><li>• Organic look & feel </li></ul><ul><li>• Be interesting and unconventional </li></ul>The Bottom Line takeaways:
  8. 15. THANK YOU Any Questions? Dave Zingery •  dz@tkg.com

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