The document discusses key trends in multimedia web marketing, contrasting conventional and unconventional approaches. It outlines the evolution of the internet and emphasizes the importance of understanding audience targeting and engagement. The author underscores that effective design focuses on the user experience rather than just visual elements.

1. GROUP K ARCHER THE + Multimedia : Top Trends and Stuff

2. Multimedia WEB MARKETING RECAP HOW DID WE GET HERE? HOW DO WE PROCEED? DZ DON’TS & DZ DO’S SOME Q’S, SOME A’S Trendz:

3. 1. Web Marketing Recap

4. CONVENTIONAL VS. UNCONVENTIONAL

5. + CONVENTIONAL Safe Easy Quick Traditional Comfortable Unquestioned Expected Fearful Cliché Fragmented

6. + UNCONVENTIONAL Educated Creative Curious Mysterious Fascinating Informative Effort Energy Thrilling Aggressive Adventurous Surprising Integrated

7. + YOUR APPROACH TO THE WEB

8. IT’S NO LONGER LINEAR

10. + Tell them, tell them what you told them, tell them again.

11. + Tell the ‘right’ them, Tell them about it ‘clearly’ tell them how it’s ‘relevant’

12. 2. How did we get here?

13. A very brief history of the internet…

14. Arpanet ( Advanced Research Projects Agency Network) … the world's first operational packet switching network

15. Nope…

16. Dial up Modem.

17. Early experiments

18. Browser Warz

19. Ecommerce

20. Search Engines

21. CMS

22. SoMe

23. 3. How do we Proceed

24. True design is not what you see but what you make others experience +Target your audience, not your preference