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KaBOOM! Corporate Philosophy

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KaBOOM! Corporate Philosophy

  1. 1. The KaBOOM! Corporate Partner Philosophy
  2. 2. Blue Chip Partners in Play
  3. 3. Dream Big, Pilot First, Grow Later <ul><li>Start small, pilot first </li></ul><ul><li>Let partners understand the cause </li></ul>
  4. 4. Partner DNA Matters <ul><li>Don’t just go for the big partners </li></ul><ul><li>Look for partners that “fit” </li></ul>
  5. 5. <ul><li>Research, research, research </li></ul><ul><li>Read everything a potential partner reads </li></ul><ul><li>Plan and have multiple scenarios ready </li></ul>Getting in the Door
  6. 6. The Paperless Meeting <ul><li>Don’t pitch right off the bat </li></ul><ul><li>Ask lots of questions </li></ul><ul><li>Follow up and follow through </li></ul>
  7. 7. Build A Web of Support <ul><li>Seek multiple contacts </li></ul><ul><li>Leverage and praise champions </li></ul><ul><li>CEO is not The Holy Grail </li></ul>
  8. 8. Fewer, Bigger, Longer: Partners and Partnerships <ul><li>Work on transformation, not transaction </li></ul><ul><li>Retention matters </li></ul>
  9. 9. Price It Right <ul><li>Execute on budget </li></ul><ul><li>Don’t rob Peter to pay Paul </li></ul>
  10. 10. Manage the Relationship Well <ul><li>Match skills & competency toe-to-toe, first </li></ul><ul><li>Leverage yourself, second </li></ul><ul><li>Face-time, not Facebook </li></ul>
  11. 11. Think “Co-owners”, not “Funders” <ul><li>Build relationships </li></ul><ul><li>Share goals, responsibility, accountability and credit </li></ul>
  12. 12. Involve the Entire Organization <ul><li>Work to meet objectives of Marketing, PR, HR, merchandizing, government affairs, etc. </li></ul>
  13. 13. Let Partners Advance Your Cause <ul><li>Create experiences that let employees fall in love with the cause </li></ul>
  14. 14. Integrate Your Operations <ul><li>Get to know culture, priorities and people </li></ul>
  15. 15. Surprise and Delight <ul><li>Show genuine gratitude </li></ul><ul><li>Be creative, make a lasting impression </li></ul>

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