Mobile Marketing For Restaurants


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Mobile marketing tips for restaurants and the food service industry.

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Mobile Marketing For Restaurants

  1. 1. Title slide The Next Communication Channel: Mobile Marketing and Beyond The Rise of the Mobile Connected Restaurant / Club
  2. 2. Quick Stats
  3. 3. WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE Connect with Your Potential Clients Exactly When You Want And Right When They are Hungry! FREE Appetizer Next Visit Text RESTAURANT to 55469 Resta
  4. 4. 72% of Americans text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Americans do not leave the house without their cell phones CTIA 2009
  5. 5. Example Point of Sale Display Table Tent/ Talker
  6. 6. Text RESTAURANT to 55469 to Receive FREE Appetizer Next Visit RESTAURAN T 55469 KEYWOR D (CHANGES ) SHORTCODE (STAYS THE SAME) TEXT MESSAGING 101 To: 55469 MSG: restaurant When client texts, They are entered Into the database! Deliver Coupon Right to the phone! Offer can expire quickly to encourage repeat visit Text Call to Action Live Demonstration “Try it on yourphone Now!”
  7. 7. Timely Promotions = Higher Redemption Rates Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11, Reply STOP 2end Johnnies Italiano: Happy Hour prices tonight and tomorrow w/ code mb8932, show msg 2 redeem, exp. 3/29 Reply STOP 2end 75th Street Brewery: Buy any Steak entrée this weekend and receive $3 OFF, limit 2 per table call for reservation (816)223-8584 Reply STOP 2end
  8. 8. Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in for Lunch or Dinner? $15 average ticket? $600 1,000 Customers in your database 4% or Higher Redemption Rate on Promotion or Coupon Average Transaction (Example of Return-on-Investment on a small scale)
  9. 9. 3 Components to Database Building 1. Point of Sale Get Cashiers, Hostess, Servers to tell customers to Text-in for a great instant deal; Place banners, signs, table tents, or a card inside the check presenter and build 10-20 customers per day into your database! 2. Add the Mobile “Opt-in” Option to your current Website Options to capture online traffic into the Mobile database from the web 3. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc. The Mobile World 101 To: 55469 MSG: food MobileNumber
  10. 10. Point of Sale Options (Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity. Table Tents, Buttons on staff, Bag Stuffers, Window displays, flyer inside check presenter, are all options to promote; 1. A Free entrée, appetizer, or $5 OFF next visit! (These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks) 2. An Instant discount or Free item THIS VISIT! (Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant database growth) 3. A chance to win a great prize! (Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly) Text QUESO to 55469 Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg and data rates May apply. Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end Goal: Build a Database of 10-15 People per day for future Loyalty Marketing – Get 2 or 3 additional transactions from them this year!
  11. 11. Capture Web Traffic into Database! Beauty Brands Secret Sale! Text BEAUTY to 72727 Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end Enter Mobile NumberDonate NOW! Send to my Mobile Phone Enter mobile number
  12. 12. Capture Web Traffic into Database! Beauty Brands Secret Sale! Text BEAUTY to 72727 Panchero’s: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2end Enter Mobile NumberDonate NOW! Send to my Mobile Phone Enter mobile number Instant Coupon for $3 OFF Type in your Mobile Number And the Environmentally Friendly Coupon will be Sent Right to your Phone!
  13. 13. Capture LEADS with Mobile Keywords! By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Instantly Deliver: • Pictures • Coupons • Links to Website • And more More Conversion = 5-10% Increase in Overall Customer base Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database. Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS! Studies Show a Text- message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience YOUR COUPON HERE! Our Menu Right to Your Phone! Just Text OVERSTUFFED to 72727 Plus Get Your Instant Coupon Right to Your Phone! Text PANDA to 55469 And get your environmentally friendly coupon right on your phone. Must Text 2 receive!
  14. 14. Common Cents Consulting LLC Schererville, Indiana Jerome Brown P. 219-228-1372