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Versus community ops

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Versus community ops

  1. 1. Versus Community Ops
  2. 2. Table of Contents • Where are We 1b. What have we done? • Where do we go and how do we get there? • Editorial/Programming 1b. Campaigns 1c. Seeding • Content Integration
  3. 3. Where are we? • 460,000 page views for the year with 339,000 unique visits. • Month of August had 55,579 pageviews accounting for 4.25% of the site traffic.
  4. 4. What have we done 2010 Community Initiatives • Women on the Water • Caption this Photo • Ask Larry • Uask • Podium Picks • Heavy Social Integration
  5. 5. Where do we go and how do we get there We need to develop consistency and proper planning. We need to define our operational approach.
  6. 6. Editorial and Programming • Plan Campaigns • Create • Execute • Properly End Initiatives • Re-starting
  7. 7. Campaigns • Develop Calendar of events per vertical • Highlight tentpoles – NHL Playoffs, TDF, TOC, Indy500. • Develop Timelines for Campaigns • Secure Prizing/Incentives
  8. 8. Seeding • Create user alias’s – No article goes without a comment. • Message Board has to contain responses that drive conversation. • Revive conversations in the Message Board where appropriate • Drive Engagement with Marquee’s, Newsletter, links in articles, and Social Media.
  9. 9. Content Integration
  10. 10. Top User Cultivation • How to ID top users • Communication plan for contacting users • Reward Plan for users

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