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SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online


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Published in: Business, Technology
  • Another 2-bit PR crappy company TRYING to do social media.
    Don't trust this rabble, there are thousands of imitation PR companies trying to make some cash by trying their hand at social media.
    The only way to truly protect your reputation online is through a company like mark monitor.

    This is garbage.
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SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online

  1. 1. Sharon Williams Founder and CEO, Taurus Marketing Managing your brand and reputation online December 1st 2009
  2. 2. Agenda <ul><li>What is social media? </li></ul><ul><li>What are the risks? </li></ul><ul><li>Review your online presence </li></ul><ul><li>Importance of monitoring your brand online </li></ul><ul><li>Business owners and employees are extensions of the brand </li></ul><ul><li>How to engage in social media and when is the correct time to deal with issues </li></ul><ul><li>What strategies can you put in place to manage your brand online? </li></ul>
  3. 3. Where are you at? Baby steps or cruising?
  4. 4. What is social media? 60% of Australians online trust the recommendations and comments of other Australians
  5. 5. 13 years of online content growth # display impressions across the web (millions)
  6. 6. Social media demographics
  7. 7. A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
  8. 8. TaurusProfile ™ <ul><li>Unique trademarked process to build the profile of leaders, celebrities, government and business leaders with stakeholders including media, customers, prospects, staff and analysts </li></ul><ul><li>Strategic process plus tailored skill development modules </li></ul>“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in 5 years we won’t specifically talk about social media. It will just be an integral part of how you go to market and how you get your marketing mix.” Eric Kintz, Hewlett-Packard
  9. 9. TaurusProfile ™ - life used to look like this
  10. 10. TaurusProfile ™ - and this
  11. 11. But now it looks like this - 9MSN blogger!
  12. 12. And this – we’re online!
  13. 13. Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
  14. 14. Social Media is now a legitimate news source
  15. 15. 1. It’s about risk management
  16. 16. 2. It’s about brand maintenance
  17. 17. 3. It’s about engagement
  18. 18. Some case studies
  19. 19. So what’s the strategy Audit Strategy Pro-active Measurables On-going monitoring and reporting
  20. 20. Phase 1- Audit and draw a line in the sand
  21. 21. Phase 2 – Set the strategy
  22. 22. Phase 3 - Tactical crisis and pro-active social media engagement plan
  23. 23. Phase 4 - Measurables and strategic planning
  24. 24. Taurus e-Newsletter and blog
  25. 25. Top Tips – to do now's <ul><li>Define the bullseye </li></ul><ul><li>Audit where you are now </li></ul><ul><li>Set up the listening intelligence unit </li></ul><ul><li>Further your reach as a marketer, manager, business owner </li></ul><ul><li>Exist inside and get onto linked in </li></ul><ul><li>Make it match and fit in with your brand </li></ul><ul><li>Think global and thought leadership </li></ul><ul><li>Always about comms mix </li></ul>
  26. 26. <ul><li>Make it your business to know </li></ul><ul><li>- and take responsibility for your personal and professional brand </li></ul><ul><li> </li></ul>