Your Distribution Partners View Your Brand Differently Than You Do...Why Is That?
Your Distribution Partners View Your
Brand Differently Than You Do...
Why is that?
Call us, we’re nice!
Marketplaces grow more diverse every day. Maybe your
distribution partners view everything through a different
cultural perspective, or even a different language, than you.
Define communication barriers and develop strategies to
You’re on the other side of a culture or
B2B customers expect solutions to fit their unique, specific
demands. You need in-depth data to better understand and
meet those needs.
Use point-of-sale data, purchase history, invoices and other sales
documentation to paint a complete picture of your customers.
You need more customer data.
You can’t get water from a stone. If your distribution partner’s
goals are just too different to align with yours, maybe the
partnership wasn’t meant to be.
Run distribution partners through the distributor alignment checklist. If they just aren’t cutting it, maybe
it’s time to look elsewhere.
They’re not the distributor for you.
If you’re not
• asking distributors for feedback
• connecting with them on social media
• sharing market insights
• delivering targeted marketing messages and content
…then you’re not doing enough to engage them.
Exchange channel marketing insights, input and success stories with
distribution partners. Interact with them on social media. Tap into the human
side, not just the professional.
You’re not engaging your distributors! “81% of B2B executives say that
customers are more likely to expect
vendors to engage with them.
73% say that customers compare
current vendors with their competitors
in regards to how they are engaged
after initial sale.”
— Forbes Insights
● Watch out for language barriers.
● Collect more customer data.
● Don't waste time with the wrong distributor.
● Engage your distributors and prove your value.