I. Though incentive industry is rapidly catching up with society’s mobile and digital consumer habits, with incentive programs translating to online and mobile environments, many companies still want to offer tried-and-true debit card programs. Atlanta-based incentive company Incentive Solutions, for example, was founded in the 90s with debit card programs as one of the early focuses. The company has since broadened their services to include an online rewards platform, but their debit card program still claims multiple advantages over rewards consisting of strictly cash or checks.
II. There are four distinct benefits that debit card incentive programs offer:
1. Separation from cash
2. The option of company-branded cards
3. Track employee performance and collect sales claims data
4. Flexible usage
III. 1. Separation from cash
Cash bonuses are often associated with salary. When a salesperson receives a bonus of a certain amount on a paycheck one year, but not the next, it can result in disappointment. Debit cards have the advantage of being disconnected from regular salary.
IV. 2. The option of company-branded cards
Companies like Incentive Solution offer the option of branding incentive program debit cards with a company logo. The visible brand reinforces the program participant’s attachment to their company. Every time participants use their cards, it’s a reminder of their success and their employer’s appreciation.
V. 3. Track employee performance and collect sales claims data
Incentive programs like Incentive Solutions’ offer the option of performance tracking along with debit cards. The Incentive Solution Performance Tracking program add-on allows clients to set up promotions and control all parameters, such as duration and participant eligibility. Participants enter their sales claims to earn their debit card rewards, which can not only inspire better sales, but provide the client with valuable buyer information.
VI. 4. Flexible usage
The versatility of debit card use gives debit card programs an advantage over other rewards, like travel and merchandise. Participants do not have to be locked into certain items where their rewards are concerned. Many like to spend extra earnings on practical uses like gas and groceries. With debit card programs, participants have the freedom to spend on indulgences, responsibilities, or both.
VII. Debit card programs can claim several advantages over merchandise incentives or cash-only bonuses: the disassociation from salary, the option to distribute company-branded cards, the ability to track employee performance and collect sales claims data, plus the flexibility of debit card usage. Although debit cards are an older and more established form of incentives, their advantages have not gone out of style.