Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Customer loyalty101

610 views

Published on

Customer Loyalty

I. Loyal customers:

• continue buying products or services from their preferred brands
• are likely to develop trust and expand into purchasing other products by their preferred brand
• are likely to recommend preferred brands to their friends

II. Today’s consumer-conscious customers expect the following:

• hard work
• thriftiness
• fairness
• transparency

It takes effort to earn their loyalty, especially for manufacturers, who are at a disadvantage when it comes to brand visibility.

III. The Problem Manufacturers Face

Lack of connection with the end-consumer due to sales channel chain

Manufacturer -> Distributor -> Contractor

or, sometimes:

Manufacturer -> Distributor -> Dealer -> Contractor -> End-Consumer

IV. Two ways that manufacturers can connect to end-consumers:

1. Loyalty programs
2. Aftermarket service

V. Loyal Programs

• offer rewards to distributors, sales teams, contractors, and consumers
• create lines of communications to various links in the sales channel chain
• allow buyers to input claims to earn rewards for sales
• collect data about consumers’ purchases

VI. Aftermarket Service

• establish a reputation for quality aftermarket service among customers
• offer rewards to customers for buying manufacturer brand aftermarket parts rather than generic brands

VII. Conclusion

Manufacturers can increase their brand visibility by offering rewards to members of the sales channel chain, and by standing out in aftermarket offerings.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Customer loyalty101

  1. 1. TITLE GOES HERE Subtitle Here Customer Loyalty 101
  2. 2. TITLE GOES HERE Subtitle Here Click to edit Master title style Loyal Customers: •continue buying products or services from their preferred brands •likely to develop trust and expand into purchasing other products by their preferred brand •are likely to recommend preferred brands to their friends Loyal Customers
  3. 3. TITLE GOES HERE Subtitle Here Click to edit Master title style •hard work •thriftiness •fairness •transparency Today’s consumer-conscious customers expect the following: It takes effort to earn their loyalty, especially for manufacturers, who are at a disadvantage when it comes to brand visibility. Visit Us:
  4. 4. TITLE GOES HERE Subtitle Here Click to edit Master title style or, sometimes: Manufacturer -> Distributor -> Dealer -> Contractor -> End-Consumer Lack of connection with the end-consumer due to sales channel chain Manufacturer -> Distributor -> Contractor The Problem Manufacturers Face Visit Us:
  5. 5. TITLE GOES HERE Subtitle Here Click to edit Master title style 1.Loyal Customers 2. Aftermarket Service Two ways that manufacturers can connect to end-consumers: Visit Us:
  6. 6. TITLE GOES HERE Subtitle Here Click to edit Master title style•offer rewards to distributors, sales teams, contractors, and consumers •create lines of communications to various links in the sales channel chain •allow buyers to input claims to earn rewards for sales •collect data about consumers’ purchases Loyalty Programs Visit Us:
  7. 7. TITLE GOES HERE Subtitle Here Click to edit Master title style •establish a reputation for quality aftermarket service among customers •offer rewards to customers for buying manufacturer brand aftermarket parts rather than generic brands Aftermarket Service Visit Us:
  8. 8. TITLE GOES HERE Subtitle Here Click to edit Master title style Manufacturers can increase their brand visibility by offering rewards to members of the sales channel chain, and by standing out in aftermarket offerings. Conclusion Visit Us:

×