cut-e Approach to Psychometrics
Effective use globally and in the UAE
Presented by David Barrett MD cut-e MENA
Agenda
•

Insight into what happens in reality when it comes to assessment in
selection and development

• What organisati...
Could you purchase one of these for your
organisation without a business case ?

3
But..have you recently hired these people ?

4
The Bottom Line: Retention & Performance
More Green & Less Red & Some Yellow

Performance

Strong Performer – But
Leaves A...
Validation Study – Hi Level
Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s

Deployment of Likely A...
What Key Metric to improve?

Churn Rate
Appraisal Rating
Profit

Productivity
Retention

Revenue
Cost & speed to hire

Cus...
UAE Current Position & Focus
– Improve selection and retention in hard to fill roles
– Improve management and leadership s...
Who are Cut-e Talent Solutions
Integrated Screening & Assessment Solutions
Online psychometric &
Full suite of technical
O...
Some Clients ( add CBD / /
Flydubai / dubai airport /
Online Tools
Personality & Behaviour
Values & Motivation
Measuring Safety & Values

(c) cut-e 2012
Situational Judgement QuestionnaireDubai Duty Free
Knowledge & Technical Skills
Automated Video Interview & Assessment
Some Correlation Results – Sales
Advisor
HI

A high score on the SJQ is
associated with a high
performance score

Cumulati...
Configure Assessment & Selection
/ Risk Models

Selection

Personality
Traits
Correlation Data

Ideal Profile
Values

Deve...
Example Assessment Output &
Report
•

A customised report for each role will become available to present the basis for int...
Example Assessment – Interview
Guide Output
Interview Guide
•
•
•
•

Customisable
Standardized
Indicators
Consistent Scori...
Candidate Screening Grid
Connecting Results To Your ATS
4 Cases - Clear Communication Of ROI
• Dell - European Technical and Sales Consulting– Through use of cut-e shapes

behavi...
Now for a little game – make a note of
which shapes you think reflects your
personality
What does triangle mean
What does triangle mean
• If you picked the
triangle
• Incisive
• Sharp
• Thrusting leader
What does square mean ?
What does square mean ?
• If you picked the Square
•
•
•
•

Solid
Robust
Trustworthy
Responsible
What does hexagon mean ?
What does hexagon mean ?
• If you picked the
hexagon
• Multitasker
• Enjoys variety
• Creative
What does a circle mean ?
What does a circle mean ?
• If you picked the circle
• Slightly crazy
• Propensity for car
jacking
• Likely addicted to
wa...
Personality Comparison – over 10,000 UAE candidates assessed
Dimension
directing
persuasive
socially confident
sociable
ag...
Verbal Assessment
Numerical Assessment
Inductive logical Assessment
English Assessment
Checking & Classify
Some Best Practice For UAE
• Etihad – Contact centres & tawteen
• Dubai Airport – Norms and English Language
• Omar K.Ales...
An Overview of our Solution
= Sourcing Speed & Secure Selection
Talent Pool Building / Sourcing /
Advertise / Agency
Onlin...
Questions
cut-e MENA
37th Floor, JBC-2 Jumeirah Lake Towers
Dubai
Phone: +971 4 374 5713
info.uae@cut-e.com
www.cut-e.com/uae
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Making Psychometrics And Online Assessment Work In A UAE And GCC Context For Efficiency, Quality Of Hire And Fairness, David Barrett

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Using psychometrics to creating efficiencies in the recruitment process and manage risk at point of selection or development. Understanding international best practice
in the context of UAE and GCC – Norms, languages and benchmarks. An insights into cut-e projects in the UAE in the energy, aviation, retail, banking sectors – a firsthand
view on creating human capital benefit with fair and cost efficient manner.

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Making Psychometrics And Online Assessment Work In A UAE And GCC Context For Efficiency, Quality Of Hire And Fairness, David Barrett

  1. 1. cut-e Approach to Psychometrics Effective use globally and in the UAE Presented by David Barrett MD cut-e MENA
  2. 2. Agenda • Insight into what happens in reality when it comes to assessment in selection and development • What organisations should be doing • Brief look at challenges facing UAE in the talent domain • Who are cut-e and what we do – our solution • Experience and case study with UAE clients - standards and norms – Etihad - Dubai Duty Free – Dubai Airport – Dubai Petroluem
  3. 3. Could you purchase one of these for your organisation without a business case ? 3
  4. 4. But..have you recently hired these people ? 4
  5. 5. The Bottom Line: Retention & Performance More Green & Less Red & Some Yellow Performance Strong Performer – But Leaves At Approx 2 yrs or earlier Strong Performer & Stays 2yrs + Weaker performer and leaves or stays at any time OK performer and stays 2yrs + Length Of Tenure
  6. 6. Validation Study – Hi Level Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s Deployment of Likely Assessments To Trial Group Evaluation of Data & Validation Against Performance Metric Configure Role Assessment & Selection Models & Report Outputs
  7. 7. What Key Metric to improve? Churn Rate Appraisal Rating Profit Productivity Retention Revenue Cost & speed to hire Customer Ratings
  8. 8. UAE Current Position & Focus – Improve selection and retention in hard to fill roles – Improve management and leadership succession planning and talent development i – Deliver process efficiency for lower level roles, – Move recruitment processes online to deliver process efficiency – direct sourcing and less advert and agency spend i – Desire for greater science and evidence based approach - norms and languages – Better logic of assessment of local candidates and in Emiratisation programmes
  9. 9. Who are Cut-e Talent Solutions Integrated Screening & Assessment Solutions Online psychometric & Full suite of technical Online automated video competency assessment knowledge tests MS Office / interviewing systems systems IT / Call Centre / Aviation / Accounting / Health  Professional talent process and legal advisory services on screening, assessment, development  Assessment platform with tools 40 Asian & European & Arabic languages  Over 7 Million Candidates Per Annum Assessed  Fully integrated with all ATS providers – Taleo / Lumesse (iGrasp)/ SAP e-recruit /eRecruit/ WCN  Full time consulting teams in 25 countries with UAE offices and team at JLT in Dubai with UAE norms  200 staff world wide – combination of Psychology , Technology , Talent & Recruitment Specialists
  10. 10. Some Clients ( add CBD / / Flydubai / dubai airport /
  11. 11. Online Tools
  12. 12. Personality & Behaviour
  13. 13. Values & Motivation
  14. 14. Measuring Safety & Values (c) cut-e 2012
  15. 15. Situational Judgement QuestionnaireDubai Duty Free
  16. 16. Knowledge & Technical Skills
  17. 17. Automated Video Interview & Assessment
  18. 18. Some Correlation Results – Sales Advisor HI A high score on the SJQ is associated with a high performance score Cumulative 6-month Total (Sales) A low score on the SJQ is associated with a low performance score L O W L O W SJQ test core HI
  19. 19. Configure Assessment & Selection / Risk Models Selection Personality Traits Correlation Data Ideal Profile Values Development
  20. 20. Example Assessment Output & Report • A customised report for each role will become available to present the basis for interview • Different Sections: – Competency Fit – Values Fit – Interview & Assessor Guide
  21. 21. Example Assessment – Interview Guide Output Interview Guide • • • • Customisable Standardized Indicators Consistent Scoring
  22. 22. Candidate Screening Grid
  23. 23. Connecting Results To Your ATS
  24. 24. 4 Cases - Clear Communication Of ROI • Dell - European Technical and Sales Consulting– Through use of cut-e shapes behavioural styles questionnaire connected with a custom risk management interview guide. New hires in model against 5 core behaviour areas achieve 36% more revenue and 42% more profit than alternate hiring methods • Siemens – Though use of cut-e logical tests and interest inventories 7% improvement from 88% to 95% in successful completion of apprenticeship training. This equates to approx €4,200,000 ROI per annum in wage and training costs. • Harveys Furniture – Second Largest Furniture Retailer In Europe – 14% sales gain in new hires using cut-e shapes and situational Judgment tools . • easyJet Airline - use simple verbal test and situational judgment questionnaire to achieve. 40% reduction in interview volumes across EU to complete hiring 2,500 cabin crew per annum. Approx. 6,000 less interviewing hours cost and logistical expense.
  25. 25. Now for a little game – make a note of which shapes you think reflects your personality
  26. 26. What does triangle mean
  27. 27. What does triangle mean • If you picked the triangle • Incisive • Sharp • Thrusting leader
  28. 28. What does square mean ?
  29. 29. What does square mean ? • If you picked the Square • • • • Solid Robust Trustworthy Responsible
  30. 30. What does hexagon mean ?
  31. 31. What does hexagon mean ? • If you picked the hexagon • Multitasker • Enjoys variety • Creative
  32. 32. What does a circle mean ?
  33. 33. What does a circle mean ? • If you picked the circle • Slightly crazy • Propensity for car jacking • Likely addicted to watching TV at too late at night
  34. 34. Personality Comparison – over 10,000 UAE candidates assessed Dimension directing persuasive socially confident sociable agreeable * behavioural prudent focused on results systematic conscientious analytical conceptual imaginative open to change autonomous * achieving competitive * energetic consistency UAE 20.55 19.67 20.95 19.12 25.55 17.98 20.42 23.64 22.45 23.99 20.49 20.43 19.53 20.40 16.04 23.12 17.93 24.33 2.93 International 21.55 18.66 20.45 18.41 23.47 18.93 21.29 22.81 21.61 23.18 20.16 20.23 18.87 20.45 19 23.21 15.58 24.03 3.33
  35. 35. Verbal Assessment
  36. 36. Numerical Assessment
  37. 37. Inductive logical Assessment
  38. 38. English Assessment
  39. 39. Checking & Classify
  40. 40. Some Best Practice For UAE • Etihad – Contact centres & tawteen • Dubai Airport – Norms and English Language • Omar K.Alesayi - easy to use reports • Dubai Petroleum – easy to use reports
  41. 41. An Overview of our Solution = Sourcing Speed & Secure Selection Talent Pool Building / Sourcing / Advertise / Agency Online Application System Online psychometric, skills, language Assessments Online Automated Video Interview Final In Depth Assessment & Selection Process Hiring Decision / Offer A Cost Efficient, High Quality Process
  42. 42. Questions
  43. 43. cut-e MENA 37th Floor, JBC-2 Jumeirah Lake Towers Dubai Phone: +971 4 374 5713 info.uae@cut-e.com www.cut-e.com/uae

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