Duke Greenhill Partners - Women Rule - How Greenhill+Partners Wins Women for Brands

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The first independent advertising agency to offer creative and management services for unified brand campaigns across all platforms. We specialize in creating and maintaining relationships between brands and affluent consumers -- both established and emerging.

We are the future of branding in the post-digital age. Our trademarked "Mutual Value Branding" and "Integrated Digital Experience Advertising (IDEA)" ensures that everyone involved benefits, and not a single dollar is spent that is not accounted for.

Complete transparency.

Big ideas.

No bureaucracy.

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Duke Greenhill Partners - Women Rule - How Greenhill+Partners Wins Women for Brands

  1. 1. G R E E N H I L L + P A R T N E R S, LLC Women rule the commercial world… ARE YOU REACHING HER?
  2. 2. WOMEN CONTROL BRAND POWER 86% of women are now using popular social media to find information about brands. 85% of Brand Purchases are Made BY WOMEN 72% of them log in at least once a day. And 70% say a positive online brand experience makes them “more likely to choose that brand over another.”
  3. 3. The Digital Woman
  4. 4. And compared to men…
  5. 5. So guess how much the digital woman is worth to a brand…? In 2008 In 2009 In 2010 $60 Billion $72 Billion $87 Billion
  6. 6. So do you know what women want? W E D O.
  7. 7. Women want brands to… Address her CONCERNS and OBJECTIONS Use TESTIMONIALS to win her Sell her with STORIES, not facts.
  8. 8. Woman want brands to do so by providing… Communication Connection Community Convenience
  9. 9. At GREENHILL+PARTNERS, we reach HER through… QUALITY Women are bombarded by messages. We only approach targeted women with quality messages EMOTION We connect with content that relates specifically to HER . That way, she’s encouraged to share with her friends. USEFUL & RECIPROCAL Our branded content is not merely a message, but a useful product in and of itself. It is interactive and reciprocal so that we can listen to HER and so that SHE can be heard.
  10. 10. G R E E N H I L L + P A R T N E R S Home of the big I.D.E.A I ntegrated D igital E xperience A dvertising www.TheFutureOfBranding.com [email_address] ARE YOU REACHING HER?

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