MIND
AND
MOOD
HOW TO
KEEP THE
CUSTOMER
COMING
BACK FOR
MORE
Copyright Tsogo Sun 2013
MIND AND MOOD
HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE
Copyright Tsogo Sun 2013
Industry Challenges
Commoditised Gaming Industry
Same Old, same Old
Product hadn’t evolved
Lots of Similar Offerings
Stale...
IMAGINE A WORLD
WHERE MAGIC LIVES……
IN EVERY PERSON
WHERE PASSION ……..
HOLDS CENTRE STAGE
WHERE IMAGINATION…….
BECOMES REA...
MIND AND MOOD
HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE
Copyright Tsogo Sun 2013
SENSES
Copyright Tsogo Sun 2013
MIND AND MOOD Content
Copyright Tsogo Sun 2013
MIND AND MOOD Content
Copyright Tsogo Sun 2013
MIND AND MOOD Environment
Copyright Tsogo Sun 2013
Copyright Tsogo Sun 2013
MIND AND MOOD Skoobs
Copyright Tsogo Sun 2013
Copyright Tsogo Sun 2013
Content
31-05-2012 32
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more
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ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

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Tsogo Sun is one of SA’s premiere Hospitality, Gaming and Entertainment companies. Find out how using the senses and structuring one’s business generates repeat visits and keeps the guests entertained.

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ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

  1. 1. MIND AND MOOD HOW TO KEEP THE CUSTOMER COMING BACK FOR MORE Copyright Tsogo Sun 2013
  2. 2. MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE Copyright Tsogo Sun 2013
  3. 3. Industry Challenges Commoditised Gaming Industry Same Old, same Old Product hadn’t evolved Lots of Similar Offerings Staleness Irrelevance Industry image Copyright Tsogo Sun 2013
  4. 4. IMAGINE A WORLD WHERE MAGIC LIVES…… IN EVERY PERSON WHERE PASSION …….. HOLDS CENTRE STAGE WHERE IMAGINATION……. BECOMES REALITY “WHEN TIME STANDS STILL” WHERE YOU CAN DREAM……. DARE AND BE BOLD IMAGINE!!! Copyright Tsogo Sun 2013
  5. 5. MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE Copyright Tsogo Sun 2013
  6. 6. SENSES Copyright Tsogo Sun 2013
  7. 7. MIND AND MOOD Content Copyright Tsogo Sun 2013
  8. 8. MIND AND MOOD Content Copyright Tsogo Sun 2013
  9. 9. MIND AND MOOD Environment Copyright Tsogo Sun 2013
  10. 10. Copyright Tsogo Sun 2013
  11. 11. MIND AND MOOD Skoobs Copyright Tsogo Sun 2013
  12. 12. Copyright Tsogo Sun 2013
  13. 13. Content
  14. 14. 31-05-2012 32

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