Defining your ideal client is the critical first step in the marketing process! Drilling it down takes time and effort. But an adorable litter of puppies makes everything easier and better!

1. How Does a Litter of Puppies
Relate to Your Ideal Client?
A SlideShare Presentation by The Fabulous Linda Lee

2. Approximately 7.77 million species
of animals exist on the Earth.
Approximately 59,811 of these
species are vertebrates.
Approximately 5416 of these
vertebrates are mammals.
Did You Know?

3. The 7.77 million species of animals
have few similarities & mega differences.
The 59,811 vertebrates have
some similarities & many differences.
The 5416 mammals have
some similarities and some differences.
So What, Right?
But…

4. A litter of puppies has
MEGA similarities
and FEW differences!

5. That’s how your book
of clients should look!
MEGA Similarities
FEW Differences

6. Want to know
the secret to
defining your
ideal client?

7. MEGA Similarities
FEW Differences

8. Defining your ideal client
is the first step in the
marketing process.
Without this drilling down
process, your marketing
will be a waste of resources.

9. Don’t panic!
It’s a hard process!
It takes time,
but it can be done!
Just think about those
adorable puppies!

10. MEGA Similarities
FEW Differences!
Ready to Do This?

12. • Get off the hamster wheel!
• Stop marketing to the masses!
• Drill down your ideal client!
• Work with an expert!
• Grab your spot in The Game!
More Details Here!

13. Hope you can join us!
Imagine serving clients you
enjoy as much as a litter of
wiggling, kissing puppies.

14. Want more fabulousness
in your inbox every week?
Register for The Huddle!
You’ll receive the hilarious white paper,
“Everything I Know About Networking,
I Learned at the Dog Park!”