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The Fabric Annual Summit 2018: Kartik Kumar, VP Levi Strauss & Co

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Keynote at The Fabric Annual Summit: Kartik Kumar, VP, IT Direct to Consumer at Levi Strauss & Co about Consumer Experience

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The Fabric Annual Summit 2018: Kartik Kumar, VP Levi Strauss & Co

  1. 1. Consumer Experience Kumar ‘Kartik’ Kartikeya VP, IT Direct to Consumer Levi Strauss & Co.
  2. 2. worldof shoppingaround usischanging  20% of search queries now occur by voice  non-linear purchase  user gen videos are new trusted reviews  chat is new global communication medium  mobile is #1 channel for purchase in China  social networking is new commerce channel  micro-influencers are new celebs
  3. 3. 2.5quintillion bytesofdata generated everyday Corporate Technology (email, chat, text, etc) Media (music, video, content and search) Retail (transactions, promos, shipping etc) Financial Services (electronic deposits, Bitcoin etc) Travel (weather, bookings and transport) Social Media (you share everything on social) Source: forbes.com
  4. 4. consumer expectsusto differentiate Connected Journeys Personalize Innovate Trust
  5. 5. nextgeneration architecture say no to monoliths start microservices journey amplify your strengths automation is still in trends

Keynote at The Fabric Annual Summit: Kartik Kumar, VP, IT Direct to Consumer at Levi Strauss & Co about Consumer Experience

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