Iaee2012 hybrid events_danafrekerdoody_tu1015am

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Iaee2012 hybrid events_danafrekerdoody_tu1015am

  1. 1. Solving StrategicObjectives with Hybrid Events Dana Freker DoodyVP, Corporate Communications The Expo GroupCopyright 2012 THEEXPOGROUP
  2. 2. The Hybrid Event is theultimate in convergence
  3. 3. Don’t be afraid 20% Average audience boost created by adding a virtual element. @theexpogroup #expoexpo
  4. 4. Don’t be afraid 60% Average percentage of people who are more inclined to attend in person after experiencing virtually. @theexpogroup #expoexpo
  5. 5. Don’t be afraid 80% Average percentage of people attending virtually who have NEVER been to the trade show in person. @theexpogroup #expoexpo
  6. 6. Don’t be afraid 100% The commitment that must be made to retaining engagement. @theexpogroup #expoexpo
  7. 7. Hybrids arefascinating “Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.”
  8. 8. Start with strategy
  9. 9. What does your organizationwant to achieve? Gain new sponsorship dollars. Drive revenues. Market to new audiences. Create buzz. Position as industry leader. Involve attendee’s staffs. Widen reach of content. Have more fun.
  10. 10. ASHE Connect Goals Achieved•92% found the experience beneficial to work. •57% had never been in person. •32% are MORE likely to attend next year.•97% would recommend a virtual experience.
  11. 11. Moving into the “How” •Content determination •Marketing plans •Physical and online environment •Partner selection •Manage expectations
  12. 12. Always think: WIIFM What’s in it for me the organizer? What’s in it for the attendee? For the virtual attendee? What’s in it for your marketing team? For conference content directors? @theexpogroup #expoexpo
  13. 13. Dana Freker Doody is on Twitter @theexpogroupEmail ddoody@theexpogroup.comCopyright 2012 THEEXPOGROUP

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