Iaee2012 fascinating dana_frekerdoody_th11am

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  • Discussion at table. What do YOU find fascinating – share one thing.
  • Time + intimacy = brand immersion
  • Diagonal aisles – boulevards into show encourage discovery
  • Iaee2012 fascinating dana_frekerdoody_th11am

    1. 1. Is the Exhibit Floor Fascinating? Dana Freker Doody VP, Corporate Communications The Expo Group Copyright 2012 THEEXPOGROUP @theexpogroup #expoexpo
    2. 2. What is fascinating? “Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.”
    3. 3. What does your community find fascinating?Appeal to basichuman nature. It starts with discovery. It’s emotional.
    4. 4. “You CAN move your audience. Experiences create emotional connection.” Joe English, Intel Corp.Creative Director-Experiential Marketing “What can we do to mix it up?”
    5. 5. How do you discover what your community finds fascinating? •Listen •Read •Watch •Study @theexpogroup #expoexpo
    6. 6. Why be fascinating?•Demands are high.•People want to beentertained.•Cult brands have raisedsociety’s expectations forexperiences.•Inspire loyalty and repeatcustomers.•Retain & attract attendees.
    7. 7. How can you make yourtrade show box fascinating? Exhibitor Equipment/Material Handling Packages Demonstrations and Showdowns Social Media and Flash Mobs Building and Training Events Hybrid Events, Streaming and Education
    8. 8. “As soon as you are producing the same oldshow you are in decline.”
    9. 9. “Boulevards to discovery”
    10. 10. What could be combined into a town hall on the floor?Demonstrations and ShowdownsBuilding and Training Events
    11. 11. Can you engage the senses?Get Hands-on:Show and TellProduct ShowcasesandExhibitor Equipment
    12. 12. How can you bring the outsidein, and take the inside out?Hybrid Events, Streaming and Education
    13. 13. RememberListen and Ask for ideas.Let meaningful engagement drive design.Bring in programs to support loyalty, strategy. @theexpogroup #expoexpo
    14. 14. What do you find fascinating?Fascination leads to trust. Trust leads to your bottom line.
    15. 15. Dana Freker Doody is on Twitter @theexpogroupEmail ddoody@theexpogroup.comCopyright 2012 THEEXPOGROUP

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