Discussion at table. What do YOU find fascinating – share one thing.
Time + intimacy = brand immersion
Diagonal aisles – boulevards into show encourage discovery
Iaee2012 fascinating dana_frekerdoody_th11am
Is the Exhibit Floor Fascinating? Dana Freker Doody VP, Corporate Communications The Expo Group Copyright 2012 THEEXPOGROUP @theexpogroup #expoexpo
What is fascinating? “Fascination is an intense emotional focus. When customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.”
What does your community find fascinating?Appeal to basichuman nature. It starts with discovery. It’s emotional.
“You CAN move your audience. Experiences create emotional connection.” Joe English, Intel Corp.Creative Director-Experiential Marketing “What can we do to mix it up?”
How do you discover what your community finds fascinating? •Listen •Read •Watch •Study @theexpogroup #expoexpo
Why be fascinating?•Demands are high.•People want to beentertained.•Cult brands have raisedsociety’s expectations forexperiences.•Inspire loyalty and repeatcustomers.•Retain & attract attendees.
How can you make yourtrade show box fascinating? Exhibitor Equipment/Material Handling Packages Demonstrations and Showdowns Social Media and Flash Mobs Building and Training Events Hybrid Events, Streaming and Education
“As soon as you are producing the same oldshow you are in decline.”