Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MAY 2017: FEEL TO THINK: THE POWER OF EMPATHY IN FILM TO CHANGE BEHAVIOUR AND SYSTEMS

409 views

Published on

Graphs, spreadsheets and statistics offer an insight to system change, but an emotional connection with a character takes the understanding to a deeper level that can elicit innovative thinking.

In 2012 Chris Godwin worked with Guys and St Thomas’ NHS Foundation Trust to produce Barbara’s Story, a series of behaviour change dramas about dementia. The huge success of Barbara’s Story led Chris to make films on a whole range of patient pathways, including child abuse; post natal depression; and end of life care.

Chris’ work utilises the power of empathy: enabling people to walk in someone else’s shoes connecting emotionally with people in different situations and providing a platform for debate and discussion. The films are useful for any staff member at any level of an organisation.

During the Edge Talk Chris will demonstrate how connecting with an audience through film drama can have long lasting and transformative effect on behaviour at all levels.

To view an example of Chris’ work, please see the trailer for Deafening Silence (trigger warning: this is a film about stillbirth).

Published in: Healthcare
  • Be the first to comment

  • Be the first to like this

MAY 2017: FEEL TO THINK: THE POWER OF EMPATHY IN FILM TO CHANGE BEHAVIOUR AND SYSTEMS

  1. 1. Joining in today and beyond • Please use the chat box to contribute continuously during the web seminar • Please tweet using hashtag #EdgeTalks and the handle @School4Radicals @theEdgeNHS • Send a request to join our Facebook group School for Health and Care Radicals and The Edge NHS
  2. 2. The Team Today Session Chair Session Chair name Session Chair twitter Chat room monitor Chat monitor name Chat monitor twitter Session Chair Twitter monitor name Twitter monitor @ Insert photo here Insert photo here Insert photo here
  3. 3. Chris Godwin • Insert pic of presenter Chris Godwin, Owner and Creative Director, Inner Eye Productions @innereyeprod
  4. 4. Feel to think
  5. 5. IMPACT – INTERVIEW EILEEN SILLS
  6. 6. BARBARA’S STORY – TANGIBLE CHANGES Bottom Up Change Reception areas re-configured Review of infection control policy
  7. 7. Feel to think • Emotional connection of the film – gave context to the thinking • Charts, graphs, spreadsheets can you tell you so much but until you’ve walked in the shoes of patients you can’t
  8. 8. Power of empathy Barbara’s Story – power of empathy in action Future is moving to technology diagnosis. What does this mean for patient care? 2010 paper entitled Empathy in medicine, showed better empathetic relationships led to better patient outcomes Evidence shows doctors and nurses who are empathetic tend to provide better care What better way to channel empathy than through film and in particular drama These are not training films
  9. 9. CORRIDOR SCENE
  10. 10. RESEARCH IS KEY Research is key to reflecting the patient experience. Deafening Silence – drama or documentary Immersed myself in the experiences of mothers Guilt became the central narrative
  11. 11. Deafening Silence Trailer
  12. 12. Interview with the RCM
  13. 13. DEAFENING SILENCE EVALUATION 87% said that since attending Sands bereavement care training, they had been in a situation where they felt the training had helped them communicate better with bereaved parents 97% agreed that attending Sands bereavement care training has positively impacted on their practice “Midwives are much less anxious about caring for bereaved families, and many now have the confidence to ask to take on the care of families – they choose to do it.”
  14. 14. Feel to think “As a direct result of the training we are now involving more of our student midwives in bereavement care, to introduce them to the issues earlier and enhance their practice.” “All of our paperwork has been refreshed, reorganised and made readily available.”
  15. 15. EMPATHY FOR PATIENTS Breaking the silence Awareness raising
  16. 16. SEEN AND HEARD
  17. 17. Seen and Heard
  18. 18. Impact 89.1% of respondents answering ‘8’ or higher – recommend training Massive increase in their understanding of CSA and how to do deal with situations The trailers now used as impact films in themselves.
  19. 19. Teenage Misadventure
  20. 20. TEENAGE MISADVENTURE
  21. 21. BEYOND BABY BLUE
  22. 22. Beyond Baby Blue
  23. 23. FEEL TO THINK Patient centred care and the power of empathy We need charts, graphs etc, but we also need to base process and systems on an emotional connection to the patient pathway. Behaviour change dramas are the empathy channel. These aren’t training films they are not showing you how to do things they are films that allow you to reflect on your own lives and think differently about others.

×