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Harnessing the Power of Facebook Groups: Marie Page's BrightonSEO talk

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Slide deck of the talk Marie Page is giving at BrightonSEO in April 2018 on the topic of Facebook Groups.

A full transcript and video recording can be found here https://thedigiterati.com/harnessing-power-facebook-groups-brightonseo/

There is also a 'Part 2' video showing the slides that didn't make the cut for the main talk.

To get the free Facebook marketing resources Marie mentions go to http://www.freedigistuff.com

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Harnessing the Power of Facebook Groups: Marie Page's BrightonSEO talk

  1. 1. Marie Page THE DIGITERATI / THE DIGITERATI ACADEMY Harnessing the Power of Facebook Groups @marie_page http://www.slideshare.net/TheDigiterati
  2. 2. “Context Collapse” The way users act on Pages has changed @marie_page · thedigiterati.com · digiterati-academy.com
  3. 3. New mission statement “Give people the power to build community and bring the world closer together”” @marie_page · thedigiterati.com · digiterati-academy.com
  4. 4. “Facebook Zero” “Facebook Apocalypse” @marie_page · thedigiterati.com · digiterati-academy.com
  5. 5. Organic reach is falling
  6. 6. Facebook Groups are different @marie_page · thedigiterati.com · digiterati-academy.com
  7. 7. @marie_page · thedigiterati.com · digiterati-academy.com
  8. 8. But can Groups work for commercial brands? @marie_page · thedigiterati.com · digiterati-academy.com
  9. 9. Paradigm shift
  10. 10. Great reach
  11. 11. Brilliant engagement @marie_page · thedigiterati.com · digiterati-academy.com
  12. 12. User Generated Content @marie_page · thedigiterati.com · digiterati-academy.com
  13. 13. @marie_page · thedigiterati.com · digiterati-academy.com
  14. 14. @marie_page · thedigiterati.com · digiterati-academy.com
  15. 15. How to sell it in
  16. 16. Customer service where customers do half the work for you
  17. 17. Peer to peer advice and support
  18. 18. Discover (and address) your customer pain points
  19. 19. Position you as an expert @marie_page · thedigiterati.com · digiterati-academy.com
  20. 20. Profile raising without overtly selling @marie_page · thedigiterati.com · digiterati-academy.com
  21. 21. Enable you to sell in @marie_page · thedigiterati.com · digiterati-academy.com
  22. 22. Tell stories, show the people behind the brand
  23. 23. Bring connection
  24. 24. Use it to improve your products/processes
  25. 25. Customer advocacy @marie_page · thedigiterati.com · digiterati-academy.com
  26. 26. @marie_page · thedigiterati.com · digiterati-academy.com
  27. 27. @marie_page · thedigiterati.com · digiterati-academy.com
  28. 28. How to promote your Group in a Facebook Ad @marie_page · thedigiterati.com · digiterati-academy.com
  29. 29. Don’t accept everyone! @marie_page · thedigiterati.com · digiterati-academy.com
  30. 30. Content Ideas @marie_page · thedigiterati.com · digiterati-academy.com
  31. 31. Theme days @marie_page · thedigiterati.com · digiterati-academy.com
  32. 32. @marie_page · thedigiterati.com · digiterati-academy.com
  33. 33. Admin tools @marie_page · thedigiterati.com · digiterati-academy.com
  34. 34. @marie_page · thedigiterati.com · digiterati-academy.com
  35. 35. @marie_page · thedigiterati.com · digiterati-academy.com
  36. 36. @marie_page · thedigiterati.com · digiterati-academy.com
  37. 37. Coming Soon @marie_page · thedigiterati.com · digiterati-academy.com
  38. 38. Tricks and Tips @marie_page · thedigiterati.com · digiterati-academy.com
  39. 39. Data capture new members @marie_page · thedigiterati.com · digiterati-academy.com
  40. 40. Stay out of jail @marie_page · thedigiterati.com · digiterati-academy.com
  41. 41. Facebook.com/groups/teamdigiterati Mention BrightonSEO when you apply
  42. 42. www.FreeDigiStuff.com
  43. 43. Marie Page THE DIGITERATI / THE DIGITERATI ACADEMY Harnessing the Power of Facebook Groups Bonus Content! @marie_page http://www.slideshare.net/TheDigiterati

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