SoCon2011- The internet of social things - Andrew Spooner - Microsoft

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Microsoft - Andrew Spooner's presentation on social media strategy at SoCon2011, October 20th, 2011, ICO London.

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SoCon2011- The internet of social things - Andrew Spooner - Microsoft

  1. 1. The Internet of ThingsThe Internet of Social Things Andrew Spooner @andspo Microsoft
  2. 2. DISCLAIMER• The future is subject to change• Everything you‟re about to see/hear might be wrong• Everything you‟re about to see/hear might be right• Some of what you‟re about to see / hear might happen
  3. 3. Origins & Inspirations
  4. 4. Vannevar Bush & The Memex
  5. 5. “He has dozens of possibly pertinent books and articles in his memex. First he runsthrough an encyclopedia, finds an interesting but sketchy article, leaves it projected.Next, in a history, he finds another pertinent item, and ties the two together. Thus hegoes, building a trail of many items. Occasionally he inserts a comment of his own,either linking it into the main trail or joining it by a side trail to a particular item. “
  6. 6. The Internet of ThingsConnectivity
  7. 7. Talking Toaster Video• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
  8. 8. Talking Toaster Video• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
  9. 9. Talking Toaster Video• “Yo Spoon man, wassup? BTW, we‟re out of butter, the fridge told me. Oh, and the vacuum says the dog‟s been sick in the lounge.”
  10. 10. So, these ‘things’ how many?During 2008, the number of „things‟ connected to theinternet exceeded the number of people on earth
  11. 11. Geospatial & SocialAwareness
  12. 12. @bubblino
  13. 13. Of us…Awareness
  14. 14. X-Box: Bigger Audience Large & Growing55 MILLION UK: >6.7 M60% INCREASE IN YoY SALES 10 MILLION KINECTS FASTEST SELLING CONSUMER PRODUCT OF ALL TIMEUK: >2 M UK: >4.7 M35 MILLIONLIVE SUBSCRIBERS IN 35 COUNTRIES
  15. 15. Kinect - gaming
  16. 16. Kinect - gaming
  17. 17. Kinect – voice & gesture control
  18. 18. kinect – voice & gesture control Audrey Penven: Dancing with Invisible Light - http://flic.kr/p/8Vh4uK
  19. 19. Kinect for Windows SDK
  20. 20. What have people done with it?
  21. 21. A YouTube playlist of Kinect Applicationshttp://ubel.ly/n56LaR
  22. 22. Social Kinect
  23. 23. Intelligent machines?
  24. 24. Morals of the story1. The things are aware2. Intelligent location and social awareness is becoming a user expectation3. Embrace the cloud
  25. 25. andrew.spooner@microsoft.com @andspo © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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