SoCon2011 Steel-@nickobennett

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Nick Bennett presentation on social media strategy at SoCon2011, October 20th, 2011, ICO London.

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SoCon2011 Steel-@nickobennett

  1. 1. Being more sociable
and the importance of 4,170""via @NickoBennett" steellondon.com"
  2. 2. Socialising Entertainment Time"
  3. 3. -).&$&&/$*/. *01()"&%&$2 !"#"$$%&()*+&,-$,+.+&,$&(/+01-$2345+67+&,$&(/+018 #9!!$:71$2)(*(/+(&$( $,((;6$()$61).+016$()$6<51$/7)(3,7$ $ $$$$$$$$$$+*21)6(&<5$*1;+<=$6307$<6$)<;+($()$/151.+6+(& $$$ $$$$$$$$$$$$$$!"#$%&&()*()"+,$:($1>2(61$()$6<51$+&$<$*<)?1/$ $
  4. 4. !"#$%$&$%(# ()*+,"&$%- !"#"$$%&()*+,-./$,0$123$456-7$,-$+8*$!"#"$7,9+,5-(: #;!!$<-$..(*.+*$54 $46-9+,5-0$,-=5>=*7$,-$&5=,-.$.5570$$ $ $$$$$$$$$$4(5&$?(5769*($+5$95-06&*( $$$$
  5. 5. .$/)&0)(1/%021&3$14%5,)1.6&0),%7 !"#$%&()*!! "#$!%&&!&( !%#$!)$*+,! -)*$.%+/$./!0.$!+1!$023$!4+%#!%#$!)$*+5!6!%$/!708! +,%-$&)*! -!90.$$.!+1!4#+9#!:$&:$!;1&.<07!<$1!4#&!#0*$!01!+//3$! 4+%#!%#$+.!/$=30+%7!01)!).+*$!>&:$)/?!/%0%$!%#$!&@*+&3/!01)! 2$%!:0+)!0!&%!&( !<&1$7!(&.!+%,!"#$7!1&.<07!#0*$!90%9#7! +1+%+0/!+A$!--!&.!BB!01)!/:$1)!0!&%!&( !%+<$!2$%%+12!%#$+.! /+210%3.$!%&!&&A!+<:&.%01%,!!
  6. 6. Social web has turned the advertising world on its headEveryone now has a voiceStats of social and blogs – good and badIt’s not advertising. It’s conversation. Because withsocial media we all share the medium.
  7. 7. When you share the same medium!you need asocial media! If press was more inclusive strategy…!
  8. 8. We may share the medium !!but we are a few years behindkickstarter.com !fashionstake.comkiva.comquirky.com
  9. 9. Socialising Entertainment Time"
  10. 10. And boy, donʼt we all love a little entertainment!
  11. 11. Socialising Entertainment Time"
  12. 12. Source: Econsultancy – Internet statistics compendium
  13. 13. lean back time lean in time
  14. 14. Mind shift Big idea PlanningSocialising Entertainment Time" Shared medium Capture the imagination Share of day
  15. 15. Thank you"via @NickoBennett"steellondon.com"@STEEL_London"nick.bennett@steellondon.com"
  16. 16. Image credits.by chris erdos;http://www.flickr.com/photos/chris-erdos/6224000363/sizes/o/in/photostream/by TrevinChttp://www.flickr.com/photos/trevin/4271246460/sizes/o/in/photostream/by prestahttp://www.flickr.com/photos/presta/4175485032/sizes/l/in/photostream/by an untrained eyehttp://www.flickr.com/photos/an_untrained_eye/3112057786/sizes/o/in/photostream/

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