Last.fm Christmas music, charts and trends The Futureheads – September Russ Garrett
<ul><li>Last fm can keep track of what you listen to. </li></ul><ul><li>Multiple devices work with last.fm: from i-tunes/i...
The Futureheads – September Russ Garrett Christmas fun 10 minutes 10 questions Win 10 tickets to a gig in 2010
‘ The Charts’ Christmas music, charts and trends – pt 1 The Futureheads – September Russ Garrett
Christmas tracks [email_address] <ul><li>Mariah Carey </li></ul>All pictures Russ Garrett, unless stated Wham! Slade
Christmas tracks [email_address] All pictures Russ Garrett, unless stated
Christmas tracks All pictures Russ Garrett, unless stated
Christmas tracks Chart compilation All pictures Russ Garrett, unless stated 1983 > Automation of data (Gallup) 1994 > Mill...
‘ The Listening effect’ Christmas music, charts and trends – pt 2
The digital effect on listening  All pictures Russ Garrett, unless stated Christmas 2005  #3 in UK charts On last fm:  #1 ...
<ul><li>2005 </li></ul><ul><li>#3 Fairytale of New York Pogues </li></ul><ul><li>#1 @ Last fm>Christmas: Fairytale of New ...
<ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?  </li></ul>Que...
<ul><li>Which single of these four sold the most copies?  </li></ul>Question 2 All pictures Russ Garrett, unless stated a ...
Question 3 <ul><li>Which single has the highest listening on last.fm?  </li></ul>All pictures Russ Garrett, unless stated ...
Christmas @ last fm
<ul><li>Total number of listens of the top Christmas track on last fm?  *to 4.12.09  </li></ul>Question 4 A: 488,000 B: 52...
Christmas comes… November <ul><li>Week ending 12 th  November </li></ul><ul><li>Week ending 25 th  November </li></ul><ul>...
Christmas comes… November <ul><li>Death Cab for Cutie – Christmas (Baby Please Come) </li></ul><ul><li>Coldplay – Have You...
<ul><li>When did ‘Christmas’ arrive to last.fm this year?  </li></ul>Question 5 All pictures Russ Garrett, unless stated A...
Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm?  </li></ul>
Christmas @ last fm 2009
Christmas @ last fm 2008
Question 7 <ul><li>Name this Christmas track. </li></ul><ul><li>4 lines in> </li></ul><ul><li>… Well I’m moving down the l...
Christmas departs… Rapidly <ul><li>Week ending 28.12 > top Christmas track 67 (… 4/420) </li></ul><ul><li>Week ending 4.1....
‘ Worldwide stats’ Christmas music, charts and trends – pt 3
<ul><li>Top track in Australia Christmas 2008?  </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For C...
Most countries show a leap in listening at Christmas. International listening
Asia Pacific all over the place in scrobbles December v’s November.  Japan 85% Australia 160%  Korea at 234% New Zealand 6...
EU also all over the place in scrobbles December v’s November.  UK 263% Spain 59%  Italy 90% France 48% International list...
<ul><li>Country showing no growth in listening Christmas 2008?  </li></ul>Question 9 A: Vatican State  B: Korea C: Cuba
By the end of Christmas Week Christmas track numbers remain strong but the charts begin a shift. Rapidly.  2008 throws an ...
<ul><li>Fairytale of New York – original year of release?  </li></ul>Question 10 A: 1986 B: 1987  C: 1988
<ul><li>Please make sure your name and email/number is on top and pass to your right… </li></ul>The Answers
<ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?  </li></ul>Que...
<ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?  </li></ul>Que...
<ul><li>Which single of these four sold the most copies?  </li></ul>Question 2 All pictures Russ Garrett, unless stated a ...
<ul><li>Which single of these four sold the most copies?  </li></ul>Question 2 All pictures Russ Garrett, unless stated a ...
Question 3 <ul><li>Which single has the highest listening on last.fm?  </li></ul>All pictures Russ Garrett, unless stated ...
Listening on Last fm Total plays  *to 8.12.09 All pictures Russ Garrett, unless stated Question 3 Jeff Buckley 2,971,606 K...
<ul><li>Total number of listens of the top Christmas track on last fm?  *to 4.12.09  </li></ul>Question 4 A: 488,000 B: 52...
<ul><li>Total number of listens of the top Christmas track on last fm?  *to 4.12.09  </li></ul>Question 4 A: 488,000 C: 57...
<ul><li>When did ‘Christmas’ arrive to last.fm this year?  </li></ul>Question 5 All pictures Russ Garrett, unless stated A...
<ul><li>When did ‘Christmas’ arrive to last.fm this year?  </li></ul>Question 5 All pictures Russ Garrett, unless stated A...
Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm?  </li></ul>
Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm?  </li></ul>
Question 7 <ul><li>Name this Christmas track. </li></ul><ul><li>4 lines in> </li></ul><ul><li>… Well I’m moving down the l...
<ul><li>Top track in Australia Christmas 2008?  </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For C...
<ul><li>Top track in Australia Christmas 2008?  </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For C...
<ul><li>Country showing no growth in listening Christmas 2008?  </li></ul>Question 9 A: Vatican State  B: Korea C: Cuba
<ul><li>Country showing no growth in listening Christmas 2008?  </li></ul>Question 9 A: Vatican State  B: Korea C: Cuba
<ul><li>Fairytale of New York – original year of release?  </li></ul>Question 10 A: 1986 B: 1987  C: 1988
<ul><li>Fairytale of New York – original year of release?  </li></ul>Question 10 A: 1986 B: 1987  C: 1988
Wishing you all a very Merry Christmas… The Futureheads – September Russ Garrett
NOTES <ul><li>X Factor – Hero (finalists) 20 (2008) </li></ul><ul><li>2002 #1: Sound of Underground Girls Aloud </li></ul>...
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Last.fm presentation at Digital Marketing London - Christmas Anti-Social

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  • We can all recall/remember/know tracks that have defined Christmas… although the past few years have been defined by block buster TV shows… or a certain Mr Cowell!
  • Big entertaining TV show. Music related – mostly covers. Towards the final singles are released. Finalist releases his or here debut as show is being broadcast. Example: Will Youngs Evergreen Number 11 best selling single of all time. A product of the Cowell juggernaut.
  • … . And so is Susan Boyle. Whilst BBC Children in Need is not a Cowell venture – the huge publicity surrounding Children in Need will always help sell tracks. Remember ‘Is this the way to Amarillo’? This years is an amalgamation of children&apos;s TV characters from the past 40 years. It&apos;s number 1.
  • The way the official charts has obviously changed over the years. It was April 2005 when digital downloads were included. A mere 4 and a bit years later digital accounts for nearly all the single sales in the UK and globally. And 2005 was the low point in single sales: w/e 25 th March 2005 to get to number one in the UK singels chart you had to sell 17,694 units… a feat achieved by Orson – No Tomorrow (last fm plays&gt;&gt;&gt;674,082 plays (112,002 listeners) The prevoius low was Elvis Presleys rerelease of One Night/I got Stung and ‘sold’ 20,463 (last fm plays: 182,517 plays (64,343 listeners) – the lowest ever entry to #1 in the UK.
  • As we now know 2005 was the defining year of the digital sale. 17 th April 2005 &gt; Digital downloads included in charts So looking at this first year – the impact is immediately noticeable...
  • And it continued – really this is one effect of the new rules that was expected and did materialise &gt;&gt; was the reappearance in the chart of a number of seasonal favourites in the run-up to Christmas 2007, in what looks set to become an annual event. In 2007 a total of 19 achieved this, without any being officially re-issued, and so reappeared on downloads alone. Two of these (by Mariah Carey and The Pogues ), reached the Top 5. Two more old yuletide songs, never previously hits in the UK, also charted, by Andy Williams and Perry Como . In the run-up to Christmas 2008, 11 Christmas titles returned to the Top 75; these included the Mariah Carey and Pogues songs, which both climbed as high as number 12 this time. In the run-up to Christmas 2009, the Mariah Carey and Pogues songs have reappeared yet again, though these are the only ones so far. Mariah : debuting at number 51 (5,592 sales), Pogues &amp; Kirsty MacColl’s Fairytale Of New York (number 58, 4,607 sales). Both tracks debuted a fortnight earlier last year, and year-on-year their impact is in decline for the third year in a row.
  • Does Christmas have an effect on listening? What do the 40 million users of Last fm do at Christmas? Massive and far reaching alterations of charts around Christmas and New Year. Thousands of Christmas tags. Thousands of taggers. Total flexibility to create your own tag &gt; ‘Christmas party at Honeywell Road’
  • Judging by our retailers you would be forgiven for thinking Christmas now begins in September – the first Tesco TV ad ran in September 2009. @ last it’s pretty consistent. November.
  • First track to hit top 400 listened.
  • A: Week ending 15 th November
  • And its arrived with the classics… With the duet of Bing Crosby and David Bowie. Band Aid was there too.
  • As we head into December the tracks come thick and fast – this was the rising tracks chart from w e 7 12 08 … Only 11 of the 120 movers were not Christmas related Traditional artists dominate The favs!
  • Chris Rea Driving Home For Christmas
  • Christmas ends quickly. By the end of Christmas week no tracks are rising the charts And in terms of absolute numbers:
  • Killers!
  • Halleluja – 1.3 million (BBC Charts 28.12.08)
  • Alexandra Burke (also BONUS: biggest single of year – BBC Chart Show 28 12 08)
  • Just as an aside… here are these four tracks stats on last fm. Poor old Steve Brookstein! It just shows what a world class act Leona is.
  • A: 573,000 Data has been collated since 2005. This is four years worth. This years data will be fascinating as we are millions up on last year – including having access via the XBOX live platform. It’s worth noting for interest that Bing Crosby’s White Christmas is the second highest selling single of all time (30 million worldwide – Candle in Wind 97 by Elton John is number 1 at 37 million) but is not yet the biggest Christmas track on last fm.
  • A: Week ending 15 th November
  • To 8 12 09 Californicaition &gt; 4,463,870 plays (655,167 listeners) Supermassive Black hole &gt; 6,693,770 plays (639,178 listeners) Sex on Fire &gt; 5,002,392 plays (513,974 listeners) Thriller &gt; 2,278,208 plays (501,331 listeners)
  • Chris Rea Driving Home For Christmas
  • Killers!
  • Killers!
  • One effect of the new rules that was expected and did materialise, was the reappearance in the chart of a number of seasonal favourites in the run-up to Christmas 2007, in what looks set to become an annual event. In 2007 a total of 19 achieved this, without any being officially re-issued, and so reappeared on downloads alone. Two of these (by Mariah Carey and The Pogues ), reached the Top 5. Two more old yuletide songs, never previously hits in the UK, also charted, by Andy Williams and Perry Como . In the run-up to Christmas 2008, 11 Christmas titles returned to the Top 75; these included the Mariah Carey and Pogues songs, which both climbed as high as number 12 this time. In the run-up to Christmas 2009, the Mariah Carey and Pogues songs have reappeared yet again, though these are the only ones so far.
  • Last.fm presentation at Digital Marketing London - Christmas Anti-Social

    1. Last.fm Christmas music, charts and trends The Futureheads – September Russ Garrett
    2. <ul><li>Last fm can keep track of what you listen to. </li></ul><ul><li>Multiple devices work with last.fm: from i-tunes/ipod > </li></ul><ul><li>Pandora > wimamp > Spotify. </li></ul><ul><li>800 tracks a second hit last fm servers. </li></ul><ul><li>Data sets therefore produce top tracks for a period. </li></ul><ul><li>By country (not yet by City - 2010) </li></ul><ul><li>Top tracks ever. </li></ul><ul><li>Top tracks at certain times – Christmas. </li></ul><ul><li>Biggest movers – The Hype Chart. </li></ul>Last.fm
    3. The Futureheads – September Russ Garrett Christmas fun 10 minutes 10 questions Win 10 tickets to a gig in 2010
    4. ‘ The Charts’ Christmas music, charts and trends – pt 1 The Futureheads – September Russ Garrett
    5. Christmas tracks [email_address] <ul><li>Mariah Carey </li></ul>All pictures Russ Garrett, unless stated Wham! Slade
    6. Christmas tracks [email_address] All pictures Russ Garrett, unless stated
    7. Christmas tracks All pictures Russ Garrett, unless stated
    8. Christmas tracks Chart compilation All pictures Russ Garrett, unless stated 1983 > Automation of data (Gallup) 1994 > Millward Brown took over – epos widely used 1998 > Music Information Chart Services April 2005 > Digital downloads included in charts April 2006 > Gnarls Barkley > first act to reach #1 via downloads only prior to physical release January 2007 > digital eligible solely 2009 > Record year for single sales (117million to 23 10 09) – surpassing 2008 which was itself a record year with sales of 115.1million 98.6% of single sales are digital
    9. ‘ The Listening effect’ Christmas music, charts and trends – pt 2
    10. The digital effect on listening All pictures Russ Garrett, unless stated Christmas 2005 #3 in UK charts On last fm: #1 Christmas track (total plays 488,000)
    11. <ul><li>2005 </li></ul><ul><li>#3 Fairytale of New York Pogues </li></ul><ul><li>#1 @ Last fm>Christmas: Fairytale of New York </li></ul><ul><li>2006 </li></ul><ul><li>#6 Fairytale of New York Pogues </li></ul><ul><li>2007 </li></ul><ul><li>#4 Fairytale of New York Pogues </li></ul><ul><li>2008 </li></ul><ul><li>#12 Fairytale of New York Pogues </li></ul>The digital effect on listening
    12. <ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK? </li></ul>Question 1: All pictures Russ Garrett, unless stated a b c d
    13. <ul><li>Which single of these four sold the most copies? </li></ul>Question 2 All pictures Russ Garrett, unless stated a b c d
    14. Question 3 <ul><li>Which single has the highest listening on last.fm? </li></ul>All pictures Russ Garrett, unless stated a b c d
    15. Christmas @ last fm
    16. <ul><li>Total number of listens of the top Christmas track on last fm? *to 4.12.09 </li></ul>Question 4 A: 488,000 B: 523,500 C: 573,000
    17. Christmas comes… November <ul><li>Week ending 12 th November </li></ul><ul><li>Week ending 25 th November </li></ul><ul><li>Week ending 2 th November </li></ul>
    18. Christmas comes… November <ul><li>Death Cab for Cutie – Christmas (Baby Please Come) </li></ul><ul><li>Coldplay – Have Yourself A Merry Little Christmas </li></ul><ul><li>Brenda Lee – Rockin’ Around The Christmas Tree </li></ul>
    19. <ul><li>When did ‘Christmas’ arrive to last.fm this year? </li></ul>Question 5 All pictures Russ Garrett, unless stated A: w/e Nov 1st B: w/e Nov 8th C: w/e Nov 15th
    20. Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm? </li></ul>
    21. Christmas @ last fm 2009
    22. Christmas @ last fm 2008
    23. Question 7 <ul><li>Name this Christmas track. </li></ul><ul><li>4 lines in> </li></ul><ul><li>… Well I’m moving down the line </li></ul><ul><li>And it’s been so long </li></ul><ul><li>But I will be there </li></ul><ul><li>I sing this song </li></ul><ul><li>To pass the time away </li></ul><ul><li>Driving my car… </li></ul>
    24. Christmas departs… Rapidly <ul><li>Week ending 28.12 > top Christmas track 67 (… 4/420) </li></ul><ul><li>Week ending 4.1.09 > No Christmas tracks in top 400 </li></ul><ul><li>Week ending 30.12 > top Christmas track 62 (only 1/420) </li></ul><ul><li>Week ending 6.1.08 > No Christmas tracks in top 400 </li></ul><ul><li>Week ending 24.12 > top Christmas track 173 (only 2/420) </li></ul><ul><li>Week ending 31.12 > No Christmas tracks in top 400 </li></ul>
    25. ‘ Worldwide stats’ Christmas music, charts and trends – pt 3
    26. <ul><li>Top track in Australia Christmas 2008? </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For Christmas C: Wham! Last Christmas
    27. Most countries show a leap in listening at Christmas. International listening
    28. Asia Pacific all over the place in scrobbles December v’s November. Japan 85% Australia 160% Korea at 234% New Zealand 60% International listening
    29. EU also all over the place in scrobbles December v’s November. UK 263% Spain 59% Italy 90% France 48% International listening
    30. <ul><li>Country showing no growth in listening Christmas 2008? </li></ul>Question 9 A: Vatican State B: Korea C: Cuba
    31. By the end of Christmas Week Christmas track numbers remain strong but the charts begin a shift. Rapidly. 2008 throws an interesting fact: ABBA Happy New Year 15 in rising chart. The Mama Mia version of Happy New Year in the top 40 too. The charts are driven by new music. Bought as Christmas presents? Both new and popular > for week ending 28.12.08. Christmas ends consistently @last fm
    32. <ul><li>Fairytale of New York – original year of release? </li></ul>Question 10 A: 1986 B: 1987 C: 1988
    33. <ul><li>Please make sure your name and email/number is on top and pass to your right… </li></ul>The Answers
    34. <ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK? </li></ul>Question 1: All pictures Russ Garrett, unless stated a b c d
    35. <ul><li>Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK? </li></ul>Question 1: All pictures Russ Garrett, unless stated c
    36. <ul><li>Which single of these four sold the most copies? </li></ul>Question 2 All pictures Russ Garrett, unless stated a b c d
    37. <ul><li>Which single of these four sold the most copies? </li></ul>Question 2 All pictures Russ Garrett, unless stated a b c d
    38. Question 3 <ul><li>Which single has the highest listening on last.fm? </li></ul>All pictures Russ Garrett, unless stated a b c d
    39. Listening on Last fm Total plays *to 8.12.09 All pictures Russ Garrett, unless stated Question 3 Jeff Buckley 2,971,606 Kelly Clarkson 287,530
    40. <ul><li>Total number of listens of the top Christmas track on last fm? *to 4.12.09 </li></ul>Question 4 A: 488,000 B: 523,500 C: 573,000
    41. <ul><li>Total number of listens of the top Christmas track on last fm? *to 4.12.09 </li></ul>Question 4 A: 488,000 C: 573,000 B: 523,500
    42. <ul><li>When did ‘Christmas’ arrive to last.fm this year? </li></ul>Question 5 All pictures Russ Garrett, unless stated A: w/e Nov 1st B: w/e Nov 8th C: w/e Nov 15th
    43. <ul><li>When did ‘Christmas’ arrive to last.fm this year? </li></ul>Question 5 All pictures Russ Garrett, unless stated A: w/e Nov 1st B: w/e Nov 8th C: w/e Nov 15th
    44. Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm? </li></ul>
    45. Question 6 <ul><li>Putting aside Christmas – what is the top listened to track ever on last fm? </li></ul>
    46. Question 7 <ul><li>Name this Christmas track. </li></ul><ul><li>4 lines in> </li></ul><ul><li>… Well I’m moving down the line </li></ul><ul><li>And it’s been so long </li></ul><ul><li>But I will be there </li></ul><ul><li>I sing this song </li></ul><ul><li>To pass the time away </li></ul><ul><li>Driving my car… </li></ul>
    47. <ul><li>Top track in Australia Christmas 2008? </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For Christmas C: Wham! Last Christmas
    48. <ul><li>Top track in Australia Christmas 2008? </li></ul>Question 8 A: The Killers Human B: Mariah Carey All I Want For Christmas C: Wham! Last Christmas
    49. <ul><li>Country showing no growth in listening Christmas 2008? </li></ul>Question 9 A: Vatican State B: Korea C: Cuba
    50. <ul><li>Country showing no growth in listening Christmas 2008? </li></ul>Question 9 A: Vatican State B: Korea C: Cuba
    51. <ul><li>Fairytale of New York – original year of release? </li></ul>Question 10 A: 1986 B: 1987 C: 1988
    52. <ul><li>Fairytale of New York – original year of release? </li></ul>Question 10 A: 1986 B: 1987 C: 1988
    53. Wishing you all a very Merry Christmas… The Futureheads – September Russ Garrett
    54. NOTES <ul><li>X Factor – Hero (finalists) 20 (2008) </li></ul><ul><li>2002 #1: Sound of Underground Girls Aloud </li></ul><ul><li>2003 #1:Mad World Michael Andrews&Gary Jules </li></ul><ul><li>2004 Do They Know It’s Christmas Band Aid 20 </li></ul><ul><li>2005 That’s My Goal Shayne Ward </li></ul><ul><li>(#3 Fairytale of New York Pogues) </li></ul><ul><li>#1 @last.fm: The Postal Service – Such Great Heights </li></ul><ul><li>#1 Christmas track Fairytale of New York </li></ul><ul><li>2006 # 1: A Moment Like This Leona Lewis </li></ul><ul><li>(#6 Fairytale of New York Pogues) </li></ul><ul><li>#1 @last.fm; When You Were Young The Killers </li></ul><ul><li>#1 Christmas track Last Christmas Wham! </li></ul><ul><li>2007 #1: When You Believe Leon Jackson </li></ul><ul><li>(#4 Fairytale of New York Pogues) </li></ul><ul><li>#1 @last.fm: 15 Step Radiohead </li></ul><ul><li>#1 Christmas track Last Christmas Wham! </li></ul><ul><li>2008 #1: Hallelujah Alexandra Burke </li></ul><ul><li>(#17 Once Upon a Christmas Song Geraldine) </li></ul><ul><li>#1 @ last.fm: Viva La Vida Coldplay </li></ul><ul><li>#1 Christmas track White Christmas Bing Crosby </li></ul>

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